Michael Millward and Michael Quigley are prompted by a quotation from Muhammed Ali to discuss what love means in non-romantic situations. They question how adopting a love first mindset can impact our relationships with other people and our own feelings and self-image.They explore why people feel compelled to spend time trying to fit in even though we know that can mean becoming someone we hate, and the positive results that can be achieved by adopting a love first strategy to all our relationships.