Expert Talk: Three Lessons I learned at Moleskine

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Moleskine created one of the worlds most beloved brands. Join Erik Fabian, the founder of Upright Brand, for a discussion on three things he learned about creating brands while working at Moleskine.
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O autorovi

Erik Fabian is the founder of Upright Brand and brand marketing consultancy that helps entrepreneurs stand above the hustle in an age of off-the-shelf ventures. Erik formerly led brand teams at Moleskine America and Greenhouse Software. He has been called a “brand therapist” for his work helping o

Moleskine created one of the worlds most beloved brands by doing things differently than other companies. Join Erik Fabian, the founder of Upright Brand, for a discussion on three things he learned about creating brands while working at Moleskine and working with Moleskine co-founder Maria Sebregondi. Every entrepreneur, marketer, and Moleskine fan who ever wondered where it started will want to tune in for this podcast.