Personalization is already indispensable in marketing. In this expert talk, René Herremans sheds light on the importance of personalization to improve individual relevance for employees. Settling for the average employee, HR is losing the connection with their divers employees. Like customers, employees are individuals, with their own background, context, expectations and needs. Increasingly, employees expect the employer to respond to this. And the reward of personalization in HR is substantial, more loyal, and more engaged employees with a higher employee lifetime value.
