Laura Lozza is a business veteran with
international executive experience, a successful entrepreneur and business
consultant, an original leadership thinker and a much sought after Executive Coach.
Her background is rich and multicultural; a multilingual
“serial expatriate” who worked and lived in many different countries across 4
continents, she has an in-depth understanding of the complexities and
challenges of international and global businesses, having served for more that
two decades in Innovation, Business Development, Sales and Marketing, Strategy
and General Management, first within FMCG giant Procter
& Gamble (13 years) and then in leading chemical company Norsk Hydro, later demerged into Yara (14 years).
After leaving the corporate world to co-found
Grooa in end 2010, she has rapidly created an international reputation as the
most innovative European thinker in the field of Innovation Leadership.
An inspiring and charismatic leadership trainer, who firmly believes
that disagreements are the birthplace of collaborative human advances and that
diversity of ideas can be productively channeled into exciting journeys of
discovery to co-create positive change, her motto is “Leading with a Smile”.
Her workshops and master classes are full of zest, inspiring
provocations and surprising insights. She delivers her training online and
face-to-face, both at her own retreat venue in the Netherland (the Grooa
Inspiria Learning Center) and at her Client’s venues; she also has a thriving virtual
coaching business. She has trained and coached hundreds of senior executives in
international companies like Thermofisher, NBC Universal, BP, Mars, Pfizer,
Mondelez, Oracle, HSBC, Shibsted, L’Oreal, Abbvie, P&G and Yara.
In her business consultancy, Laura
offers her Clients insights, inspiring cross-cultural perspectives and
inquisitive questions. She has a direct and challenging style, combined with
humor and positive empathy.