Advertising: Reach a very specific target group Through Bookboon, you have the possibility to advertise towards a narrow and segmented target group. Segmentation: you can for example target your B2B campaign towards a certain group of decision makers, or your B2C campaign based on demographics. There are many options. Pay per download: Your ad is placed in the book next to editorial content. You only pay when your ad appears in a downloaded book. As a result, you only pay…