Open University Professor Mark Fenton O'Creevy and Michael Millward discuss the emotional impact of advertising slogans and how that changes our buying behaviour.You don’t have to be living on a budget to know that understanding your attitude to money and spending, and the relationship between your lifestyle decisions and your buying behaviours can improve your standard of living. Mark and Michael discuss how advertisers design advertising to target different types of attitudes to money and buying styles, and the importance of understanding this if we are to manage our money effectively.
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