Presenting an Effective Message

Without realising it, every day we present messages to others simply by talking or writing to them. How we present ourselves can have a profound effect on whether other people like us, believe us or trust us. And this isn’t only when we are presenting a message to a large group. How you talk to just one person can make or break a personal or business relationship.

How do you ensure you are ‘coming across’ effectively? What impression are you making every time you make contact with someone?

In this textbook you’ll understand how to make a great impression, what processes your listeners are going through to make sense of your messages, and know how the other person interprets your message to help you communicate most effectively. You’ll learn all about building rapport, how to prepare and deliver a formal presentation, and even how to interpret how the listener is thinking by watching their eye movements! This book will boost your confidence levels and help you achieve closer ties with everyone you communicate with.

Sean McPheat, the Founder and Managing Director of management development specialists, MTD Training, is the author of this publication. Sean has been featured on CNN, BBC, ITV, on numerous radio stations and has contributed to many newspapers. He’s been featured in over 250 different publications as a thought leader within the management development and training industry.

MTD has been working with a wide variety of clients (both large and small) in the UK and internationally for several years.

MTD specialise in providing:

• In-house, tailor made management training courses (1-5 days duration)

• Open courses (Delivered throughout the UK at various locations)

• Management & leadership development programmes (From 5 days to 2 years)

• Corporate and executive coaching (With senior or middle managers)

MTD provide a wide range of management training courses and programmes that enable new and experienced managers to maximise their potential by gaining or refining their management and leadership skills.

Our team of highly skilled and experienced trainers and consultants have all had distinguished careers in senior management roles and bring with them a wealth of practical experience to each course. At MTD Training we will design and deliver a solution that suits your specific needs addressing the issues and requirements from your training brief that best fits your culture, learning style and ways of working.

Our programmes are delivered when and where you need them! We believe that training should be fun, highly interactive and provide “real world” practical techniques and methods that you can use back in the office – and that’s exactly what we provide.

1. Overview of the Ebook
   1. Introduction
   2. Understanding How Messages Are Delivered
   3. Delivering Your Message
2. Review of Communication Basics
   1. Introduction
   2. The Communication Process
   3. Elements of Communication
   4. Taking Your Communication Skills to the Next Level
3. Your Message and the Communication Process
   1. Introduction
   2. Types of Input
   3. Filters
   4. The Internal Map, Internal State, and Behavior or Response
   5. Why This Matters
4. Internal Representation of Messages
   1. Introduction
   2. Internal Representation of Our World
   3. Language as a Representational System
   4. Verbal Clues
   5. Eye Movements as an Indication
   6. Phrases for Use in Response to Each Representational System
5. Rapport and Effective Message Delivery
   1. Introduction
   2. Five Steps to Building Rapport
   3. Calibration
   4. Pereceptual Positions
6. Knowing Your Audience
   1. Introduction
   2. Determining Your Audience
   3. Honing in on Your Message
   4. Segmenting Your Audience
7. Tips for Delivering Your Message
   1. Introduction
   2. Delivering an Effective Presentation
   3. Delivering an Effective Written Message
8. References