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كتاب دراسي مجاني

Introduction to E-Commerce

Combining Business and Information Technology

بواسطة Prof. Dr. Martin Kütz
209
اللغة:  English
From technologies to processes, from B2C to B2B, from payment to security, the book investigates E-Commerce integratedly – for readers with an economic as well as with a computer science background.
حمل كتب دراسية مجانية في صيغة PDF أو اقرأها في وضع الاتصال بالإنترنت. أعلانات أقل بنسبة 15%
اشتراك الشركات ‎‎ مجاني‎‎لأول ‎‎ ‏30 يوم‏‎‎ ، بعد ذلك ‎‎ ‎$5.99‎ ‎‎/شهر
المحتوى
الوصف
  1. Basics and definitions 
    1. The term “E-Commerce” 
    2. Business models related to E-Commerce 
    3. Technical and economic challenges 
    4. Exercises 
  2. Frameworks and architectures 
    1. Actors and stakeholders 
    2. Fundamental sales process 
    3. Technological elements 
    4. Exercises 
  3. BC business 
    1. The process model and its variants 
    2. The pricing challenge 
    3. The fulfilment challenge 
    4. The payment challenge 
    5. BC-business and CRM 
    6. BC software systems 
    7. Exercises 
  4. BB business 
    1. The process model and its variants 
    2. BB software systems 
    3. Exercises 
  5. Impact of E-Commerce 
    1. Ethics, morale & technology 
    2. Ethical aspects of ICT 
    3. Overall impacts of E-Commerce 
    4. Specific impacts of E-Commerce 
    5. Exercises 
  6. Security & compliance management 
    1. Foundations of risk management 
    2. Compliance Management 
    3. Information security management (ISM) 
    4. Technology 
    5. Legal aspects of E-Commerce 
    6. Exercises 
  7. Electronic payment 
    1. Business and money 
    2. The payment challenge 
    3. Payment procedures 
    4. Receivables management 
    5. Cyber money 
    6. Exercises 
  8. Performance management 
    1. Foundations of performance analysis 
    2. ICT performance management 
    3. Web analytics 
    4. Exercises 
  9. Advices for Exercises 
    1. Basics and definitions 
    2. Frameworks and architectures 
    3. BC business 
    4. BB business 
    5. Impact of E-Commerce 
    6. Security and compliance management 
    7. Electronic payment 
    8. Performance management 

Commerce was and is the exchange of goods or services and money between suppliers and customers. Modern information and communication technologies have revolutionized the commercial world. 

The book gives a sound introduction to the fascinating world of E-Commerce. Readers with an economic background will learn which technologies help to change and improve business. Readers with a computer science background will learn, how business needs have to be incorporated into the development and operation of information systems. Thus the book not only examines technologies and the areas of B2C and B2B commerce, but also discusses legal issues and impacts of E-Commerce on the economic and societal area. Security management issues and payment challenges are investigated, too, and the course finishes with a focused view to performance management.

The message to the reader is: E-Commerce is commerce and all subdomains must be managed consequently and integratedly from a business point of view.

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Prof. Dr. Martin Kütz

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