Basic Selling Skills

Are people born natural sales people or can the skills of selling be learned?

We firmly believe in that no matter what your background, education or experience is, that learning the art and the science of selling can be mastered with the right approach and technique.

During this textbook we’ll cover what the best approaches are to sell more effectively. We’ll assume that you have little or no selling experience so we’ll take you by the hand and will give you a firm foundation in basic selling skills.

1. Introduction
   1. Overview of the Ebook
   2. The Basic Sales Process
   3. Sales Models
   4. Maintaining Customer Relationships
2. The Basic Sales Process
   1. Introduction
   2. The Changing Face of Sales
   3. The Development of the Selling Function
3. General Skills Every Salesperson Should Have
   1. Introduction
   2. Listening Skills
   3. Effective Communication Skills
   4. Problem Solving Skills
   5. Interpersonal Skills
   6. Organization Skills
   7. Self-Motivation Skills
   8. Persuasion Skills
   9. Integrity
4. Basic Sales Models
   1. Introduction
   2. AIDA
   3. AIDCA
   4. The Seven Steps of the Sale
5. Maintaining Customer Relationships
   1. Introduction
   2. Being Perceived as an Expert
   3. Keeping the Customer Informed
   4. Selling to Existing Customers
6. Resources