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Aprender a Vender es aprender a conocerse
Vender es un arte en el que se crean ilusiones, y nadie puede crear ilusiones si no deja salir de su interior lo mejor. Las empresas deberán fomentar ésta evolución para adaptarse al siglo XXI.
El libro describe el principio de las ventas relacionales presentando de manera sencilla y real las técnicas más novedosas para desarrollar con éxito una gestión de ventas altamente efectiva.
Haga que sus ofertas sean irresistibles
Movilizar (o vender) son habilidades buscadas y escasas. Para movilizar, debemos realizar una oferta irresistible. Con cinco ingredientes que se explican en aquí nuestra oferta se vuelve irresistible.
Strategic Debtor Management and Terms of Sale
This book critically evaluates the strategic financial and marketing significance of credit terms management.
Using Social Media for Personal Gain
This book will introduce you to the main forms of social media and to use the tools in the most time efficient way possible to communicate with others and promote your personal brand.
Influencing and Persuasion skills
Being able to influence and persuade others to get them to do what you want them to do is a key skill not only in business but in life as a whole!
Working Capital Management
This book critically evaluates the traditional accounting concepts of working capital within the context of strategic financial management underpinned by wealth maximisation criteria.
How To Build A Subscription Business
The book contains many examples and 40 cases of successful subscription businesses from around the World.
High-impact interpersonal skills
This e-book explores how leaders can develop the high-impact inter-personal skills which will make them both more effective and more successful.
Negotiate at home and abroad
Win-Win? This shows you how it works – especially across culture gaps that can spoil deals or relationships. Design and drive a gentle but dynamic process, using empathy and influence.
50 Ways to lead your sales team
Are you the Leader your people deserve? 50 Ways to lead your sales team will give you the tools and opportunity to answer that question.
Conducting Transatlantic Business
This book describes the law in a cultural perspective to make you aware of some very important distinctions when conducting business across the Atlantic.
This book is about how has managed to create one of the most successful and inspirational subscription business by changing not only how we purchase, but also why and when we purchase.
Get off your butt! Volume I
This is a light-hearted read “with a punch”. It is filled with short stories and is a "Must-Read" for anyone involved in selling.
This book is all about Opening, Exploring, Satisfying and Closing, which are the four basic skills in professional selling.
Customer Journey Mapping
Customer Journeys describe how customers will travel from a desire to an outcome. If you want to put the customer at the heart of your business, Customer Journey Mapping is what you want to achieve.
Powerful Strategies for Sales Success
Learn 21st Century sales techniques to build long term sales success. Why technology is a tool and not an end. Learn to be a partner to the buyer and not just another sales person after their money.
How to sell your value and your price
In this handbook you will find numerous answers to this question: 'What should I do in front of a customer?
Sales for Engineering Companies
Engineering salespeople often sell to major accounts and even small customers can demand strategic thinking and a long-term approach. The engineering sales cycle can often last several years.
Sales planning is a key skill that all salespeople need to master. Frank Atkinson, managing Director of the Sales Training Consultancy,
Basic Selling Skills
Are people born natural sales people or can the skills of selling be learned?
Handling Objections in Sales
So how can you overcome the resistance that you face during the sales process? This book will cover techniques and strategies.
Successful Prospecting in Sales
Having a never ending stream of new prospects and potential clients is the lifeblood of any business.
B2B Selling Skills
A review of how effective conduct of face to face sales meetings can maximise their effectiveness and enhance sales results in business to business selling.
The Naked Buyer
Improve your sales by tips and advice from someone who has always been on the other side of the table!
Obtaining and Retaining Customers - Part I
To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount.
Closing the Sale
Everyone who sells wants to close more sales. Closing techniques have always been a major part of sales training courses.
The best salespeople understand that people buy differently. Some people buy quickly, on impulse, others buy slowly, doing research and comparing options before making their decision.
Customer Care or Nightmare!
Looking after customers is like looking after your love life. In a relationship there’s some ground rules that you need to apply. This book gives advice on how to live together happily ever after!
Step-by-step this book will take you to the top of your game and is a vital reference point for everyone involved in selling.
The Experts Teach: Customer Care
In "The Experts Teach: Customer Care", we bring together 25 articles from the top experts on how to earn a reputation for great customer service.
If you’re going to be a top earner in the sales industry then effective negotiation skills are a key area that you’ll need to master.
Sales Presentation Techniques
As you climb the corporate ladder you’ll need to perform more presentations.
12 Smart Practices to Improve Marketing and Sales
"12 Smart Practices to Improve Marketing and Sales" is a valuable resource for Commercial Managers and Directors
Simple Alchemy: Turn Cold Calls into GOLD Calls
This is more than a what-to-do book - much more. It is a ‘how-to-do-it’ book that outlines, in precise detail, what you need to do and how, to get and stay ahead of the game.
When interviewed by the confederation of British Industry, professional buyers ranked service levels more highly than product and price (although that’s not what they tell us!
Obtaining and Retaining Customers - Part II
To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount
Making PPC Marketing Profitable
The book covers how to get a positive return on investment from Google Adwords advertising by correctly structuring an Adwords account and following a proven optimisation process.
Get off your butt! Volume II
This volume will bring you continued enjoyment. More are short stories about humorous experiences and events that sales people have found themselves caught up in over the years.
Managing Customer Experience in the Networked Age
Containing a step-by-step guide to interpreting the key trends that will shape customer behaviours, this book answers the question “What is the Networked Age, and how can we prepare to thrive in it?”
This book provides its readers with a structured approach to telesales, from preparation to closing the sale.
Pre-Call Planning Pharmaceutical Selling
This book is all about Pre-call planning for the pharmaceutical sales call.