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Genesis of strategic management

Genesis of strategic management
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ISBN: 978-87-403-1843-2
1 painos
Sivua : 136
  • Price: 129,00 kr
  • Price: €13,99
  • Price: £13,99
  • Price: ₹250
  • Price: $13,99
  • Price: 129,00 kr
  • Price: 129,00 kr

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Tietoja kirjasta

  1. Arvioinnit
  2. Sisältö
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Prof. univ. dr. Roxana Ştefănescu Spiru Haret Univ ★★★★★

Elitsa Petrova's work addresses in a competent manner and at a high scientific level the extremely current issues of the history of strategic management and strategic management tools. The relevance of the strategic management topic is highlighted throughout the work. The starting point in the approach are the general concepts as well as the theoretical aspects and delimitations. The original contributions of the author that are presented and analysed in the book, which are substantial both qualitatively and in number, relate to aspects such as: the steps taken by the mankind regarding military strategic thinking, (the ancient greek and byzantine contributions, the Italian rennaisance impact, the European strategists of 18th-19th centuries as well as the American influences), strategic management, the components of a business strategy. The approach encompasses a multitude of strategy models and a variety of issues specific to the different types of organizational strategies. All the topics presented in the book, are pointing to the fact that nowadays strategic management is a field facing many challenges.


  • History of military strategic thought
  • History of business strategic thought 
  • Strategy and strategic management 
  • The concept of management 
  • Strategy and strategic management 
  • Business environment of an organisation 
  • Essence of organisations 
  • Analysis of the business environment of an organisation 
  • Competition and competitive advantages 
  • Basic goals, mission and vision of an organisation. Ethical standards 
  • Basic goals, mission and vision 
  • Organisational culture and ethical standards 
  • Strategic market analysis 
  • Traditional models for strategic market analysis 
  • Analysis of the portfolio of an organisation 
  • Formulating strategies and strategic partnerships 
  • Types of strategies 
  • Formulating a strategy 
  • Forms of strategic partnerships 
  • Parts of the reviews 


Genesis of Strategic Management by Elitsa Petrova includes six main topics. The first topic presents the strategic management by carrying out a historical review of military and business strategies. The ancient Chinese, Indian, Japanese, Greek and Byzantine strategy theories, theories of European Renaissance and strategic thought from the 18th - 19th century, the American influence on strategic thought are presented and analysed. The key strategic business schools are discussed in the second part of the topic. The second topic examines the concept of management, the functional areas of modern management, the concept of strategy, and the concept of strategic management. The third topic examines the business environment of an organisation. The fourth topic shows how to define the objectives, mission and vision of the organisation. The fifth topic presents traditional and modern models for strategic market analysis. The sixth topic summarizes the types of strategies in business.

About the author

Elitsa Petrova is Associate Professor, PhD in the Social, Economic and Legal Sciences area of higher education at the Vasil Levski National Military University, Bulgaria. She is Legal Entity Appointed Representative of the Vasil Levski National Military University, Bulgaria for Horizon 2020 and Departmental Coordinator of Erasmus+ for Logistics of Security Department. She has taught the courses on Fundamentals of Management, Strategic Management, Organizational Behavior, Conflict Management, Management of Security of Systems, etc. Her research interests are in the field of management, staff motivation, management of security of the systems. She is author of over 120 scientific publications, including monographs, textbooks, studio, over 80 articles and papers in specialized Bulgarian and international scientific journals.

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