Skip navigation

Bookboon.com Download free eBooks and textbooks

Choose a category

What is the Boston Matrix?

What is the Boston Matrix?
Not enough reviews yet
ISBN: 978-87-403-0802-0
1 edition
Pages : 33
  • Price: 75.50 kr
  • Price: €8.99
  • Price: £8.99
  • Price: ₹150
  • Price: $8.99
  • Price: 75.50 kr
  • Price: 75.50 kr

Download for FREE in 4 easy steps...

We are terribly sorry, but in order to download our books or watch our videos, you will need a browser that allows JavaScript.
After entering your email address, a confirmation email will be sent to your inbox. Please approve this email to receive our weekly eBook update. We will not share your personal information with any third party.
eLib
Unlock your organization's learning potential
See Demo

Corporate eLibrary

Discover our employee learning solutions

This is a Premium eBook

Bookboon Premium - Gain access to over 800 eBooks - without ads

You can get free access for a month to this - and 800 other books with the Premium Subscription. You can also buy the book below

  • Start a 30-day free trial. After trial: 39.99 kr p/m
  • Start a 30-day free trial. After trial: €5.99 p/m
  • Start a 30-day free trial. After trial: £4.99 p/m
  • Start a 30-day free trial. After trial: ₹299 p/m
  • Start a 30-day free trial. After trial: $3.99 p/m
  • Start a 30-day free trial. After trial: 39.99 kr p/m
  • Start a 30-day free trial. After trial: 39.99 kr p/m
eLib
Unlock your organization's learning potential
Click here!

Corporate eLibrary

Discover our employee learning solutions

About the book

  1. Description
  2. Preface
  3. Content

Description

This eBook describes the Boston Matrix, an approach to product portfolio planning based on relative market share and market growth and how it can be integrated with other strategic planning tools.

It describes how to categorize your products depending on their relative market share and market growth. As well as, how it can be used to help ensure a balanced portfolio of products and services. It explains the controversial many marketers have about using this tool guiding you how to use it effectively.

Preface

This eBook describes the Boston Matrix, an approach to product portfolio planning based on relative market share and market growth.

You will learn:

  • How the Boston Matrix can be integrated with other strategic planning tools
  • Why this tool is so controversial and why it has been removed from many marketing courses
  • How to categorize your products depending on their relative market share and market growth
  • Why it can be dangerous to use this tool at brand level
  • How it can be used to help ensure a balanced portfolio of products and services

Content

  1. The Boston Matrix
  2. Classifying Products and Business Units
  3. Stars
  4. Question Marks
  5. Cash Cows
  6. Dogs
  7. Using the Boston Matrix at Brand Level
  8. A Balanced Portfolio
  9. Summary
  10. References
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with EU regulation.