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The Basics of Business Models

The Basics of Business Models
4.6 (17 reviews) Read reviews
ISBN: 978-87-403-0525-8
1 edition
Pages : 138
  • Price: 129.00 kr
  • Price: €13.99
  • Price: £13.99
  • Price: ₹250
  • Price: $13.99
  • Price: 129.00 kr
  • Price: 129.00 kr

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About the book

  1. Reviews
  2. Description
  3. Content
  4. About the Author


Lepulana Ledwaba ★★★★★

What a good read! Best ever book on defining business models in a simplified manner. Love it.....


New types of value creation. We have heard that song before. In the mid 1990’s there was an overflow of literature documenting how new types of value creation spawned several new fields of interest such as e.g. intellectual capital, networks and e-business as important “new” drivers of value creation (cf. Zott et al. 2011) in the wake of the era. However, neither intellectual capital, networks nor e-business are by themselves new types of business models. Rather, they represent important sub-elements of business models. This book introduces you to the basic knowledge you need to understand what business models are and how they can be analysed and communicated. Furthermore, it provides a platform for understanding the more complex notions of working with network-based business models, innovating business models and globalising business models for which you can get inspiration in the following book:


Author Bio’s

  1. An Introduction to Business Models
    1. Overview of the book
    2. Networking, innovating and globalizing
    3. Value configuration
    4. Driving out the business model
    5. Archetypes of business models: looking for patterns
  2. Sum-up questions for chapter 1

  3. A Brief History of the Business Model Concept
  4. Sum-up questions for chapter 2

  5. Moving Towards Maturity in Business Model Definitions
    1. Business model typologies
    2. Business model characteristics
    3. Towards business model building blocks
  6. Sum-up questions for chapter 3

  7. Frameworks for Understanding and Describing Business Models
    1. Service-profit chain
    2. The strategic systems auditing framework
    3. Strategy maps
    4. Intellectual capital statements
    5. Chesbroughs open business model framework
    6. Business model canvas
  8. Sum-up questions for chapter 4

  9. Communicating and Reporting on the Business Model
    1. The demand and supply of value-creation information
    2. The business model and business reporting
    3. Good advice on communicating business models
  10. Sum-up questions for chapter 5

  11. The Investor Perspective on Business Models
    1. Information needs of investors and analysts
    2. Background on the market for information
    3. Gaining a competitive edge in the market for information
    4. Information trigger-points for investors
    5. Analysts as infomediaries
    6. Translated to the real world context this means...
  12. Sum-up questions for chapter 6

  13. Analyzing Business Models
    1. The analytical guideline
    2. The process of evaluating business models

Sum-up questions for chapter 7



About the Author

Christian Nielsen

Christian Nielsen, Ph.d., is Professor at Aalborg University in Denmark. He is Centre Director of CREBS (Center for Research Excellence in Business modelS,, the world’s first interdisciplinary research center focusing on business models. Christian has previously worked as an equity strategist and macro economist focusing specifically on integrating Intellectual Capital and ESG factors into business model valuations. His Ph.d. dissertation from 2005 won the Emerald/EFMD Annual Outstanding Doctoral Research Award, and in 2011 he received the Emerald Literati Network Outstanding Reviewer Award. Christian Nielsen has a substantial number of international publications to his record and his research interests concern analyzing, evaluating and measuring the performance of business models.

Linkedin profile for Christian:

AAU profil:

Morten Lund

Morten Lund, MA in Business, Ph.d. Fellow at Aalborg University in Denmark. He is an experienced entrepreneur and executive, with a combined pragmatic and creative profile. He believes in mixing knowledge and creativity with methods and structure.
 He has a wide knowledge and experience both practically and methodologically/theoretically that he has gained through a natural curiosity and eagerness to discover new dimensions of business. He is among the founding group of CREBS (Center for Research Excellence in Business modelS,, the worlds first interdisciplinary research center focusing on business models.

Linkedin profile for Morten:

Robin Roslender

Robin Roslender is a Professor in Accounting and Finance and Acting Dean at Dundee University. A trained sociologist and accountant, he divides his research effort between managerial accounting and critical accounting topics. Currently Dr. Roslender is looking at the relationship between workforce health and well-being and intellectual capital. In early 2008 he was appointed Editor of the Journal of Human Resource Costing and Accounting.

Academic profile for Robin:

Per Nikolaj Bukh

Per Nikolaj Bukh is Professor at the Department of Business Studies at Aalborg University, Denmark ( He has published about 200 articles, book chapters, reports and books on a number of subjects including Knowledge management, Intellectual Capital reporting, Benchmarking and management accounting. In addition to his research activities, Per Nikolaj Bukh often contributes to postgraduate programs and conferences.

Linkedin profile for Per Nikolaj:

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