Skip navigation

Bookboon.com Download free eBooks and textbooks

Choose a category

Making the Business Case

Making the Business Case
4.8 (13 reviews) Read reviews
ISBN: 978-87-7681-950-7
1 edition
Pages : 59
Price: Free

Download for FREE in 4 easy steps...

We are terribly sorry, but in order to download our books or watch our videos, you will need a browser that allows JavaScript.
After entering your email address, a confirmation email will be sent to your inbox. Please approve this email to receive our weekly eBook update. We will not share your personal information with any third party.

This is a Premium eBook - get it free for 30 days

Summary

Do you have an idea for a business? This book will help you to determine how to go about turning your idea into reality and cash.

300+ Business books exclusively in our Premium eReader

  • No adverts
  • Advanced features
  • Personal library
More about Premium

Buy this eBook

Buy now

Subscribe to all 800+ eBooks

Start free trial 30 day FREE trial

About the book

  1. Description
  2. Preface
  3. Content
  4. About the Author
  5. Embed
  6. Reviews

Description

Do you have an idea for a business? This book will help you to determine how to go about turning your idea into reality and cash. More importantly, though, as a first step it will help you determine if the idea is even worth pursuing in the first place. To get partners and investors, you must make a business case. This means having the answers to some tough questions, the most important question being: How will your idea make money? You will also learn how to best communicate your idea using an effective Executive Summary and a well-honed elevator pitch.

Preface

Do you have an idea for a business? This book will help you to determine how to go about turning your idea into reality and cash. More importantly, though, as a first step it will help you determine if the idea is even worth pursuing in the first place. To get partners and investors, you must make a business case. This means having the answers to some tough questions, the most important question being: How will your idea make money? You will also learn how to best communicate your idea using an effective Executive Summary and a well-honed elevator pitch.

Content

Trailer

About the Author

1 Introduction
1.1 From Concept to Company
1.2 The Business Case
1.3 How Big?
1.4 Who is your audience?
1.5 Odds of failing
1.6 Have you got what it takes?
1.7 You can be a millionaire!
1.8 Making it Happen

2 Communicating Your Idea
2.1 Telling Your Story
2.2 The Executive Summary
2.3 Investor Presentations
2.4 Next Steps

3 Product or Service
3.1 What are you selling?
3.2 How much is it?

4 Intellectual Property
4.1 What is your unique advantage?
4.2 Will someone steal my idea?
4.3 Keeping it secret
4.4 Trademarks, Copyright and Industrial Designs
4.5 Do you really own it?

5 Market Need
5.1 Who needs it?

6 Market Scope
6.1 How big is the market?
6.2 Sizing the Market – An Example
6.3 Does Size Matter?
6.4 Where’s the Market?
6.5 Forecasting Sales

7 Distribution
7.1 How will your product get to market?
7.2 How will customers know about it?

8 Competition
8.1 Who will eat your lunch?
8.2 What about timing?

9 The Team
9.1 Who’s on Board?

10 Financial
10.1 What are the numbers?
10.2 How many years out?
10.3 The hockey stick forecast
10.4 Investment returns

11 Risks
11.1 What’s the biggest risk?

12 Business Plan
12.1 What needs to be done?
12.2 Business Model
12.3 Business Model Canvas
12.4 Information Sources
12.5 Business Evolution

13 Selling Out or Building Out
13.1 What’s your Exit Strategy?
13.2 Why worry about it?

Final Thoughts

Endnotes

Additional References

About the Author

Michael Volker is an Entrepreneur active in the development of new high technology ventures. A University of Waterloo Engineering graduate, Mike started his own company (Volker-Craig Ltd) in 1973. He sold this company in 1981 and since then he has worked with entrepreneurs in building new companies. He is presently the director of Simon Fraser University's Innovation Office where he works with researchers and students to help them turn their ideas and inventions into commercial businesses. Mike is an active angel investor and has invested in more than 100 companies. He runs one of North America’s largest angel networks, VANTEC, and has coached hundreds of entrepreneurs with their business planning.

Embed

Size
Choose color
Implementation code. Copy into your own page
Embed Frame - Terms of Use

The embed frame is free to use for private persons, universities and schools. It is not allowed to be used by any company for commercial purposes unless it is for media coverage. You may not modify, build upon, or block any portion or functionality of the embed frame, including but not limited to links back to the bookboon.com website.

The Embed frame may not be used as part of a commercial business offering. The embed frame is intended for private people who want to share eBooks on their website or blog, professors or teaching professionals who want to make an eBook available directly on their page, and media, journalists or bloggers who wants to discuss a given eBook

If you are in doubt about whether you can implement the embed frame, you are welcome to contact Thomas Buus Madsen on tbm@bookboon.com and seek permission.

Reviews

Ziauddin Syed ★★★★★

A very good book. Must read for wish-to-be-entrepreneur :)

Fernanda R. Savory ★★★★★

Very good book for those who are business minded. Having a business caase is a very wise move that we should consider to weigh options and possibilities. This is a great guide.