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International Business and Global Strategy

International Business and Global Strategy
4.8 (17 reviews) Read reviews
ISBN: 978-87-403-1195-2
1 edition
Pages : 144
  • Price: 129.00 kr
  • Price: €13.99
  • Price: £13.99
  • Price: ₹250
  • Price: $13.99
  • Price: 129.00 kr
  • Price: 129.00 kr

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About the book

  1. Reviews
  2. Description
  3. Content

Reviews

Carol ★★★★★

Short and compact. really helpful to get an understanding with regard to previous situations! Nice book.

Sneha ★★★★★

I think this book is written out very well - all the concepts are explained in simple understandable terms ! I would highly recommend this book for courses that are looking for a starting point in international business :)

Hannah ★★★★★

Great explanation of concepts, very helpful for clarification and revision.

M ★★★★★

Great book, very helpful and concise.

Wendy ★★★★★

This book was great in providing me with information about the key concepts in international business.

Description

This eBook provides a simple and relevant resource on international business and global strategy for undergraduate, (post)graduate and MBA students around the world. It provides concise explanations of relevant concepts, illustrated by focussed examples and implications for business. Summary boxes, online tools, exercises, mini-case studies, videos, and review questions support the learning process.

Content

  1. Foundations of international business
  2. International business and globalisation
  3. International business and trade
  4. International business and investment
  5. Firms and international business
  6. Governments and international business
  7. Institutions and international business
  8. The world trade system
  9. The foreign exchange system
  10. The global financial system
  11. Foundations of global strategy
  12. Regional and global strategy
  13. Global strategy frameworks
  14. Foreign market entry
  15. Industry and competition
  16. Resources and capabilities
  17. Institutions and ethics
  18. Organisation and structure
  19. Knowledge and innovation
  20. Alliances and collaboration
  21. Quizzes
  22. References
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