Skip navigation

Bookboon.com Download free eBooks and textbooks

Choose a category

Internal Communication Management

Individual and Organizational Outcomes

Internal Communication Management
Not enough reviews yet
ISBN: 978-87-7681-602-5
1 edition
Pages : 49
Price: Free

Download for FREE in 4 easy steps...

We are terribly sorry, but in order to download our books or watch our videos, you will need a browser that allows JavaScript.
After entering your email address, a confirmation email will be sent to your inbox. Please approve this email to receive our weekly eBook update. We will not share your personal information with any third party.

This is a Premium eBook - get it free for 30 days

You can also read this in Bookboon.com Premium

Summary

Why is internal communication important and what are the advantages that it can determine for an organization?

300+ Business books exclusively in our Premium eReader

  • No adverts
  • Advanced features
  • Personal library
More about Premium

Buy this eBook

Buy now

Subscribe to all 800+ eBooks

Start free trial 30 day FREE trial

About the book

  1. Description
  2. Preface
  3. Content
  4. About the Author
  5. Embed
  6. Reviews

Description

Why is internal communication important and what are the advantages that it can determine for an organization? These questions are addressed in a new e-book entitled "Internal Communication Management - Individual and Organizational Outcomes", written by Antonio Ragusa.

The study shows that a quality internal communication can yield many positive outcomes, like employee’s commitment, engagement, motivation, sense of belonging, organizational success and business results.

Preface

As a strategic process, internal communication can motivate and empower a company’s employees. If employees do not know what their company’s objectives are and their part in reaching those goals, and if they do not receive feedback about their work, they may lose motivation and interest. The company’s performance may also be negatively affected. Internal communication therefore has a critical role in organizations. Many studies confirm that companies with effective communications strategies are often more successful than those with poor communications (Argenti and Forman, 2002; Tourish and Hargie, 2004a; Kalla 2005).

Although many scholars and practitioners consider internal communication central to the success of a company, an imbalance exists between the perceived importance of communication and the actual attention and resources devoted to it (Argenti and Forman, 2002; Tourish and Hargie, 2004b).

Scholars have studied only a few aspects of internal communication, although some have identified the research gaps. Hardaker and Fill (2005) found little research on how messages targeted at employees should be designed or delivered. Forman and Argenti (2005) underlined that, although an entire discipline is devoted to the study of organizational strategy, including implementation, the links between communication and strategy have garnered little attention. Even studies of strategic implementation (e.g. Galbraith and Nathanson, 1978; Lorange, 1982) make communication a peripheral concern, focusing instead on issues such as organizational structure and processes, reward systems and resource allocation. Despite the increasing interest in a company's ability to communicate its strategy to key constituencies, researchers have yet to look specifically at the role of the corporate communication function in implementing strategy and building a company's reputation and brand (Forman and Argenti, 2005).

Goodman and Truss (2004) found little research on the precise mechanisms that managers can use to communicate effectively with employees during a change programme. Henderson and McAdam (2003) state that much of the existing research was not conducted in organisational settings, and few studies examine communication processes in real companies.

But our literature review shows that many authors have analysed the results that internal communication can produce, although research appears to be quite fragmented, lacking any point of synthesis or systematic organization.

Our purpose in this study is therefore to help both management students and practitioners understand the importance of the internal communication process, by systematizing information into a unified picture and eliminating the current analytic fragmentation.

In particular, we intend to:

• present and discuss the advantages that scholars have so far identified as potential outcomes of the internal communication process;

• identify other research gaps in the internal communication studies, in order to stimulate further research.

Content

Introduction

1. Individual outcomes
1.1 Commitment
1.2 Trust
1.3 Employee and job satisfaction
1.4 Improved performance
1.5 Development
1.6 Organizational supportive attitude (OSA)
1.7 Motivation
1.8 Sense of belonging
1.9 Buying in
1.10 Engagement
1.11 Loyalty
1.12 Empowerment

2. Organizational outcomes
2.1 Corporate reputation
2.2 Innovation
2.3 Organisational success and improved business results
2.4 Support to change
2.5 Knowledge sharing
2.6 Social capital enhancement
2.7 Ethical relationships
2.8 Unified corporate identity
2.9 Reduction of the potential for misunderstandings, discrepancies and conflict
2.10 Service quality enhancement
2.11 Shared vision and interpretation
2.12 Organisational learning
2.13 Competitive advantage

Conclusions
Author

References

About the Author

Antonio Ragusa is a Lecturer in Communication and Human Resources Management at LUISS University, and in Marketing and Cross-Cultural Communication and Management at the European School of Economics, Rome, Italy.

Website: www.antonioragusa.com

Embed

Size
Choose color
Implementation code. Copy into your own page
Embed Frame - Terms of Use

The embed frame is free to use for private persons, universities and schools. It is not allowed to be used by any company for commercial purposes unless it is for media coverage. You may not modify, build upon, or block any portion or functionality of the embed frame, including but not limited to links back to the bookboon.com website.

The Embed frame may not be used as part of a commercial business offering. The embed frame is intended for private people who want to share eBooks on their website or blog, professors or teaching professionals who want to make an eBook available directly on their page, and media, journalists or bloggers who wants to discuss a given eBook

If you are in doubt about whether you can implement the embed frame, you are welcome to contact Thomas Buus Madsen on tbm@bookboon.com and seek permission.

Reviews

Patricia C. Roehl ★★★★★

Very good differentiation, concise and organized.