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Building Bridges across Cultural Differences

Why don’t I follow your norms?

Building Bridges across Cultural Differences
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ISBN: 978-87-403-0821-1
1 edition
Pages : 101
  • Price: 75.50 kr
  • Price: €8.99
  • Price: £8.99
  • Price: ₹150
  • Price: $8.99
  • Price: 75.50 kr
  • Price: 75.50 kr

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About the book

  1. Reviews
  2. Description
  3. Content
  4. About the Author


Andrea Herrmann ★★★★★

I enjoyed reading this book. It is a good mixture of the state of the art research about intercultural communication and of the author's personal experiences. Agreeable to read and full of practical advice. ★★★★★

this book is helping me to understand how to deal with different culture in an organization.


Have you ever been in the company of people from another country and wondered “Why to they do that?” – “that” being anything from the way they greet each other to public policies we find highly exotic?

“Building Bridges across Cultural Differences” looks at foundations for these differences because in all human relationships, if we can find a satisfying answer to these “Whys”, we are much more likely to connect with people who at first glance seemed somewhat unpredictable.

Exploring values, history, and the ways societies are organized, the book touches on themes where people from very different backgrounds often disconnect. To make it easier to gain trust in people who don’t behave the way we are used to, the book goes deeper into differences in communication patterns. Even when you speak the same language it doesn’t mean that you hear the same things or that you focus on the same issues.


  1. The Golden Circle
  2. What is culture?
  3. Values and Norms
  4. The Learning Curve
    1. The U-curve
    2. Value clash
    3. Going back
  5. Adapting – or not
    1. Assimilation
    2. Bi/Multi cultural
    3. Rejection
    4. Culture loss
  6. Don’t jump this chapter as much as you may want to
    1. Questionnaire confusion
    2. What does Statistical Mean mean?
    3. Variance
    4. What can you infer from knowing the mean?
    5. Correlations and Causality
  7. More about Values
    1. Schwartz’s Value theory
    2. Values according to Hofstede
  8. Other Models
    1. World Values Survey
    2. The Lewis Model
    3. GlobeSmart
    4. Missing values
  9. Egalitarianism / Hierarchy / Patriarchy
    1. Status and Respect
  10. History
    1. The Protein Theory
    2. The Xenophobe Theory
    3. Rice/Wheat theory 
    4. Imperialism/Colonialism
    5. Is this still relevant?
  11. Systems
    1. General legalities
    2. School Systems
    3. Taxes
    4. Public accounts
    5. Other Systems
  12. Blueprint of the World
  13. Communication
    1. Language
    2. Other Communication Pitfalls
    3. Communication Filters
  14. Concluding Comments

About the Author

Charlotte Wittenkamp is an organizational psychologist who since 2006 has counseled international transfers, immigrants, and foreign students in overcoming culture shock. Originating from Denmark, Charlotte has lived in California since 1998. Her own experiences relocating lead down a path of research into value systems and communication patterns. She shares this knowledge and experience through speaking and writing and on her website

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