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Modern Day Retail Marketing Management

Modern Day Retail Marketing Management
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ISBN: 978-87-403-1934-7
1. Auflage
Seiten : 369
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  • Preis: ₹250
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  • Preis: 129,00 kr
  • Preis: 129,00 kr

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Über das Buch

  1. Beschreibung
  2. Inhalt

Beschreibung

The success of retail is in getting closer to customers to know their present and future needs. Retailers seldom pay sufficient attention to employee training or motivation. Employee role in shaping customer experience is crucial for influencing customer loyalty. New age topics like green retailing, multi-channel retailing, religion based retailing and data analytics in retail have been given due attention in the book. The retailing needs of different generational cohorts have been covered extensively. This book presents various facets of the retail sector that will appeal to the reader.

About the author

Venkatesh Ganapathy presently works as Associate Professor, Presidency School of Business, Bangalore. He teaches subjects in the domain of marketing, operations and general management. Venkatesh has graduated in oil technology from University Department of Chemical Technology, Mumbai and has earned his management degree from Southern New Hampshire University. He is presently a doctoral research scholar at Alliance University, Bangalore. His interests are in the area of supply chain management, services marketing and retail management. He has published more than 15 research papers so far. Venkatesh is also an avid blogger. Venkatesh has a corporate experience of two decades in organisations like BP- Castrol and Panasonic- Firepro Systems. He has also been a visiting faculty at S P Jain Global Management Institute at their Singapore campus.

Author website: https://www.linkedin.com/profile/view?id=20365684


Inhalt

  1. Playing the retail game 
  2. Retailing in India 
  3. Retail marketing mix 
  4. Changes in the landscape of retail marketing 
  5. Retail marketing strategies – basis for sustainable competitive advantage 
  6. Catman strategies 
  7. Retail strategy for Gen X and Gen Y 
  8. Retail Store Formats 
  9. Store layout 
  10. Store manager – CEO of the store 
  11. The essentials of store management 
  12. The enchanting world of merchandising 
  13. Merchandising management 
  14. Rolling out a new store 
  15. Visual merchandising – the window to retail business 
  16. Private labels 
  17. Retail security – preventing losses and dealing with thefts 
  18. CRM – winning and retaining loyal customers 
  19. Shopper – the new king in retailing 
  20. Shopping market dynamics 
  21. Experiential retailing – a strategy for the future 
  22. Religion based retail 
  23. Multi channel retailing 
  24. Green retailing to gain competitive advantage 
  25. Retail communication 
  26. The bullwhip effect in retail 
  27. Retail demand management 
  28. Online retail marketing 
  29. Retail pricing strategies 
  30. The epicurean miser 
  31. The future of retail – learning from global best practices in retail management 

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