How organizations can deliver significant performance gains through strategic data-driven marketing. No organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves the efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trial and loyalty, to new product launch and Internet marketing. This book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.
About the Author
Jason Allan Scott is
a successful Serial Entrepreneur, Professional Keynote Speaker, Best Selling
Author, award-winning event professional, Mentor, Podcaster and a part of Tim
Ferris's NR set who overcomes MS to bring value to the world. Voted Top 100
Movers and Shakers in Events by Eventbrite 2016, Voted number 1 on Double Dutch
250 people in Events and top 10% of social media in events in the world and one
of the Small Business Top 100 companies 2016 and the only person in history to
be nominated twice in one year as the most influential person in events by
Haymarket Media. He has also been invited to number 10 Downing Street (
think the White House with a stricter door policy) twice due to his podcast
success and the first person in the world to sell three podcast channels.