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Expert Talk: Company Branding Lessons

Interview with Douglas Commaille

páginaprincipal.livro.por Nat Schooler
0 Opiniões
54m 34s
páginaprincipal.livro.idioma:  English
A brand must stay true to the essence of what the brand is, the quality of the product and they must protect that brand, very, very carefully. We discuss the key fundamentals of branding here.
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Descrição

Douglas was commercial director at The Lab at Leo Burnett, which is a 85+ year old advertising agency. He has done plenty of different things during this career including being a barrister in law and writing speeches for the Prime Minister of Malaysia. He shares some insights from his time working with brands like Krug Champagne and many other famous big brands in the world.

About the Author

Nathaniel Schooler - an engaging interviewer, writer and trusted adviser. IBM Futurist and LinkedIn Power Profile Award Winner. 

He interviews amazing experts. People who have started, built and been part of some of the largest brands in the world and made a huge impact.
Prior experience taught him business communication is about real world relationships, (avoiding techno speak and meaningless jargon).

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