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Blue Ocean Strategy

páginaprincipal.livro.por Jason Allan Scott
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páginaprincipal.livro.idioma:  English
Blue Ocean Strategy presents an approach to making the competition irrelevant and outlines the tools any organization can use to create "blue oceans" - untapped new market spaces ripe for growth.
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Blue Ocean Strategy presents an approach to making the competition irrelevant and outlines the tools any organization can use to creating "blue oceans" - untapped new market spaces ripe for growth. This book includes cases and examples that address some of the most pressing questions readers have asked over the years on this business opportunity. This is a must-read for every entrepreneur. It is an invaluable starting point in searching for ways to gain a competitive advantage through innovation. There are some good case studies and examples to help people create said 'blue ocean strategies'

About the Author

Jason Allan Scott is a successful Serial Entrepreneur, Professional Keynote Speaker, Best Selling Author, award-winning event professional, Mentor, Podcaster and a part of Tim Ferris's NR set who overcomes MS to bring value to the world. Voted Top 100 Movers and Shakers in Events by Eventbrite 2016, Voted number 1 on Double Dutch 250 people in Events and top 10% of social media in events in the world and one of the Small Business Top 100 companies 2016 and the only person in history to be nominated twice in one year as the most influential person in events by Haymarket Media. He has also been invited to number 10 Downing Street ( think the White House with a stricter door policy) twice due to his podcast success and the first person in the world to sell three podcast channels.

  • What is Blue Ocean Strategy?
  • What are Red Oceans And Blue Oceans?
  • About the Author
  1. The first example
    1. Tips on applying the strategy
    2. Companies that created an uncontested marketplace
    3. Netflix
    4. Uber
    5. Airbnb
  2. Want a longer story?
    1. Cirque du Soleil
  3. Blue and Red Oceans
  4. Ford Model T
    1. Japanese fuel-efficient autos
    2. Apple personal computer
    3. Compaq PC servers
    4. Nickelodeon
    5. AMC megaplex Megaplex
    6. The Paradox of Strategy
  5. Creating blue oceans builds brands
    1. Red ocean strategy
    2. Blue ocean strategy
    3. The Defining Characteristics
  6. Efforts on improving the blue ocean strategy
  • Conclusion

páginaprincipal.livro.sobre_autor
Jason

Jason Allan Scott

Jason Allan Scott is a successful Serial Entrepreneur, Professional Keynote Speaker, Best Selling Author, award-winning event professional, Mentor, Podcaster and a part of Tim Ferris's NR set who overcomes MS to bring value to the world. Voted Top 100 Movers and Shakers in Events by Eventbrite 2016, Voted number 1 on Double Dutch 250 people in Events and top 10% of social media in events in the world and one of the Small Business Top 100 companies 2016 and the only person in history to be nominated twice in one year as the most influential person in events by Haymarket Media. He has also been invited to number 10 Downing Street ( think the White House with a stricter door policy) twice due to his podcast success and the first person in the world to sell three podcast channels.