Modern Day Retail Marketing Management

Beskrivelse

The success of retail is in getting closer to customers to know their present and future needs. Retailers seldom pay sufficient attention to employee training or motivation. Employee role in shaping customer experience is crucial for influencing customer loyalty. New age topics like green retailing, multi-channel retailing, religion based retailing and data analytics in retail have been given due attention in the book. The retailing needs of different generational cohorts have been covered extensively. This book presents various facets of the retail sector that will appeal to the reader.

About the author

Venkatesh Ganapathy presently works as Associate Professor, Presidency School of Business, Bangalore. He teaches subjects in the domain of marketing, operations and general management. Venkatesh has graduated in oil technology from University Department of Chemical Technology, Mumbai and has earned his management degree from Southern New Hampshire University. He is presently a doctoral research scholar at Alliance University, Bangalore. His interests are in the area of supply chain management, services marketing and retail management. He has published more than 15 research papers so far. Venkatesh is also an avid blogger. Venkatesh has a corporate experience of two decades in organisations like BP- Castrol and Panasonic- Firepro Systems. He has also been a visiting faculty at S P Jain Global Management Institute at their Singapore campus.

Author website: https://www.linkedin.com/profile/view?id=20365684

Innhold

1. Playing the retail game 
   
2. Retailing in India 
   
3. Retail marketing mix 
   
4. Changes in the landscape of retail marketing 
   
5. Retail marketing strategies – basis for sustainable competitive advantage 
   
6. Catman strategies 
   
7. Retail strategy for Gen X and Gen Y 
   
8. Retail Store Formats 
   
9. Store layout 
   
10. Store manager – CEO of the store 
    
11. The essentials of store management 
    
12. The enchanting world of merchandising 
    
13. Merchandising management 
    
14. Rolling out a new store 
    
15. Visual merchandising – the window to retail business 
    
16. Private labels 
    
17. Retail security – preventing losses and dealing with thefts 
    
18. CRM – winning and retaining loyal customers 
    
19. Shopper – the new king in retailing 
    
20. Shopping market dynamics 
    
21. Experiential retailing – a strategy for the future 
    
22. Religion based retail 
    
23. Multi channel retailing 
    
24. Green retailing to gain competitive advantage 
    
25. Retail communication 
    
26. The bullwhip effect in retail 
    
27. Retail demand management 
    
28. Online retail marketing 
    
29. Retail pricing strategies 
    
30. The epicurean miser 
    
31. The future of retail – learning from global best practices in retail management