Morten Suhr Hansen is an experienced subscription expert and has held executive positions in subscription businesses in more than 20 years. In 2011 Morten Suhr Hansen founded Subscrybe - a consultancy company that works exclusively for subscription businesses within areas like subscription innovation,
Around the world successful subscription-based companies like Netflix, Spotify and Zipcar are winning new markets, and at the same time big companies like Sony, Google and Amazon are heading towards subscriptions as part of their future revenue streams. The subscription revolution is happening!
How can you build your own subscription business or improve the one that you already have? This book will introduce you to the subscription economy and at the same time guide you through the 29 steps of how to build a subscription business.
The book contains many examples and 40 cases of successful subscription businesses from around the world.