Blue Ocean Strategy presents an approach to making the competition irrelevant and outlines the tools any organization can use to creating "blue oceans" - untapped new market spaces ripe for growth. This book includes cases and examples that address some of the most pressing questions readers have asked over the years on this business opportunity. This is a must-read for every entrepreneur. It is an invaluable starting point in searching for ways to gain a competitive advantage through innovation. There are some good case studies and examples to help people create said 'blue ocean strategies'
About the Author
Jason Allan Scott is
a successful Serial Entrepreneur, Professional Keynote Speaker, Best Selling
Author, award-winning event professional, Mentor, Podcaster and a part of Tim
Ferris's NR set who overcomes MS to bring value to the world. Voted Top 100
Movers and Shakers in Events by Eventbrite 2016, Voted number 1 on Double Dutch
250 people in Events and top 10% of social media in events in the world and one
of the Small Business Top 100 companies 2016 and the only person in history to
be nominated twice in one year as the most influential person in events by
Haymarket Media. He has also been invited to number 10 Downing Street (
think the White House with a stricter door policy) twice due to his podcast
success and the first person in the world to sell three podcast channels.