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Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing.
Fundamentals of communication, P.R. and leadership
This book provides a refreshing introduction to the three fascinating and fundamental subjects of communication, public relations and leadership.
Customer Relationship Management (CRM)
This is a review of the theoretical conditions for Customer Relationship Management.
Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses.
Introduction to E-Commerce
From technologies to processes, from B2C to B2B, from payment to security, the book investigates E-Commerce integratedly – for readers with an economic as well as with a computer science background.
Consumer Behaviour and PR
This book provides an overview of consumer behaviour and public relations. Consumer behaviour is the study of the processes involved in the purchase, use and disposal of products and services.
Web 2.0 and Social Media
Web 2.0 applications and social media have provided new venues for businesses to inform, understand and connect with their customers.
Strategy, Marketing Plans and Small Organisations
This book provides an overview of strategic planning. It explores the importance of planning to small organisations along with major influences on strategy (competitors and the industry environment).
Essentials of Marketing Research: Exercises
The Essentials of Marketing Research introduces the principals and tools of marketing research, discussing topics such as exploratory research design and conclusive research design.
Business Organisations and Agency
This book deals with the law governing the establishment, operation and regulation of partnerships and companies, as well as the law governing the creation and operation of agency relationships.
An introduction to Business Research Methods
This edition of the textbook not only provides an in-depth introduction to the field of business research for students, it also aims to prepare readers for practical careers as research consultants.
Working Capital and Debtor Management: Exercises
This free book provides a series of Exercises that support the author’s critique of working capital management and the pivotal role of debtor policy presented in his previous bookboon texts.
Law for Computing Students
Anyone hoping for an IT career needs to know something of how the IT industry is affected by the law.
Essentials of Marketing Research
Marketing research yields relevant, accurate, and timely information about consumers, and plays a critical role in managerial decision making.
The Four Faces of Marketing
In this book readers will learn how the Four Hierarchies of Marketing can be used to allocate the right responsibilities to the appropriately qualified decision makers.
Introduction to the American Legal System
Introduction to American Law provides an overview of the legal system in the United States. It is designed for leaners who have little familiarity with U.S. law.
Strategic Analysis of Supply Chain Design
This book analyses design choices to satisfy customer demands. It starts at strategic intent, recognizes market imperatives then examines the supply chain infrastructure and systems choices.
Working Capital and Strategic Debtor Management
This free book critically evaluates working capital management and the strategic marketing function of credit terms within a theoretical context of wealth maximisation and empirical research.
Sports Development, Law And Commercialization
This book is ideal for sports managers, administrators and sports organisers running a sports club or institution.
Buzz or Zap?
If you are ready to start a new business or launch a new product, you need this book. Although most entrepreneurs work long hours, most fail. Although most new products look good on the drawing board,
Berliner Balanced Scorecard: Customer Perspective
This textbook is a summary of “Berliner Balanced Scorecard: The Customer Perspective”.
Berliner Balanced Scorecard: Employee Perspective
This textbook is a summary of “Berliner Balanced Scorecard: The Employee Perspective”.
This eBook provides approaches to ratemaking and loss reserving in non-life insurance supported by a discussion of deductibles and policy limits and common insurance ratios.
Business Law Now!
In this succinct textbook the author has attempted to focus and highlight the more important commercial and business applications of the areas of the law covered in todays globalised business world.
Internet and Technology Law: A U.S. Perspective
Learn about Internet and technology law from a U.S. perspective. Topics include jurisdiction; privacy; copyright and trademark law; trade secrets and patents; free speech and obscenity; cybercrime.
This book provides learners with information on the constitutional and statutory implications of American privacy law from personal, work, and governmental perspectives.
Introduction to the Law of Contract
Pitched at a comprehensible level and user-friendly, this book offers a comprehensive, clear and straightforward account of what is required for the formation of a valid contract.
Law For Business Students
All business jurisdictions operate on a legal structure, and share the basic principles set out in this book.
Business Law Now!: Exercises
These exercises supplement the succinct online-textbook, a non-lawyer’s version of business law concepts.
Conducting Transatlantic Business
This book describes the law in a cultural perspective to make you aware of some very important distinctions when conducting business across the Atlantic.
English Legal System and Obligations
This book deals with the essentials of the English legal system, including the sources of English law and the structure and operations of the judicial system.
The hallmark of this eBook is a unique and intuitive approach to life insurance concepts and principles. It discusses the defining characteristics life annuities and life insurance. Calculation method
Media and Cultural Theory
Media and Cultural Theory is an ideal guidebook for undergraduates studying a range of Media and Cultural Studies courses.
Evidence, Proof and Justice
This book uses legal philosophy to analyse the transformation of the rules of evidence in English courts.
English Insurance Contract Law
This book explains the English law regulating the meaning and validity of the arrangements whereby people provide against the possibility of events that might adversely affect their person or property
Product Liability: A U.S. View
Product Liability, A U.S. View, presents an overview of the development of product liability law in the United States, written particularly for the paralegal, pre-law, and criminal justice student.
The UN Declaration On Indigenous Peoples’ Rights
This book is constructed around the development of indigenous peoples’ rights.
Conveyancing Law for Paralegals and Law Students
The book is designed to be an easy-to-read practice guide that covers most of the basic and common conveyancing transactions that are dealt with in a law firm on a daily basis.
Business & Industry
This book covers the changes that have enveloped the Indian business landscape in the last two decades.