Customer Relationship Management (CRM)
4,9
(56 arvioinnit)
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ISBN: 978-87-7681-296-6
1 painos
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- Price: 75,50 kr
- Price: 75,50 kr
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Tietoja kirjasta
Arvioinnit
Wase Rogers ★★★★★
This book is what the contemporary entrepreneurs and businesses need to really make their customers king.
Kuvaus
Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this article a review of the theoretical conditions for Customer Relationship Management is given.
Sisältö
1. History and theory 5
2. Field concerns and data collection 8
3. Issues regarding communication and CRM 13
4. Future of CRM