Buzz or Zap?

Consumer psychology for the 21st century

:
( 11 )
184 pages
Idioma:
 English
If you are ready to start a new business or launch a new product, you need this book. Although most entrepreneurs work long hours, most fail. Although most new products look good on the drawing board,
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Sobre el autor

T.L. Brink was awarded his B.A. summa cum laude from Claremont Men’s College. He earned his M.B.A. from Santa Clara University and doctorate from the University of Chicago. He has served on the faculties of Stanford University, Crafton Hills College, University of Redlands, University of California Ri...

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If you are ready to start a new business or launch a new product, you need this book. Although most entrepreneurs work long hours, most fail. Although most new products look good on the drawing board, most fail. Most of these failures are not due to lack of effort on the part of the marketers, but due to lack of insight into the minds of the consumers. It’s not about working harder, but working smarter. It’s not about having a bigger advertising budget, but spending it wisely. It’s not about doing more marketing research, but researching the right things, in the right way. This book provides insight into the eleven biggest stumbling blocks in front of you and how to overcome them. This book has been adopted as the textbook for the consumer behavior course at the University of the People, a tuition free university affiliated with the United Nations Global Alliance for Information and Communication Technologies and Development.

About the author

  1. Face Your Ultimate Competitor
  2. How Consumers Make Decisions
  3. The Hide And Seek Of Advertising
  4. Beyond The Sterile Stereotypes Of Profiling
  5. The Power Of Emotion
  6. It’s Not About Price
  7. Innovate
  8. Competing Firms
  9. Let Them Talk
  10. Marketing Research
  11. The Comeback Customer
  12. Bibliography
Everyone should take time and read this piece of entrepreneurial art. Great job!
30 de marzo de 2016, 19:46
"Working smarter" - I totally agree. If an entrepreneur will not utilize a customer's view on the business, most likely, it won't earn. Considering a customer's issue will lead to more ideas in this competitive market.
14 de julio de 2013, 15:22
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