Starting a Business from 0 in the Digital Era

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( 23 )
110 pages
This book is the perfect "how-to" for starting a business and shows you how to build a business from scratch.
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About the author

Jason Allan Scott has been voted the most influential in the events industry four times and is the only person in history to make the top 100 nominee list twice for Haymarket Media's Top100 Club. He is the Marketing Director at large of International Special Events Society (ISES) in the UK and Ireland...


Economists are predicting that everyone in the future needs to think like an entrepreneur or become one as the future is bright for startups. This book is the perfect "how-to" for starting a business and shows you how to build a business from scratch, packed with instructive real-life examples and links to hundreds of valuable resources, Starting a Business from scratch in the Digital Era gives you what you need to make the leap from employee to successful entrepreneur. This book is the perfect "how-to" for starting a business and shows you how to build a business from scratch, packed with instructive real-life examples and links to hundreds of valuable resources you may need to start your new business, including how to structure your business, writing a winning business plan,funding and business support with proven tips for getting awareness and exposure. Business start-up impresario Jason Allan Scott walks you through your first steps, from testing and developing your idea to writing a winning business plan, getting start-up money and every resource you may need.

About the author

Jason Allan Scott is a successful Serial Entrepreneur, Professional Keynote Speaker, Best Selling Author, award-winning event professional, Mentor, Podcaster and a part of Tim Ferris’s NR set who travels the world educating and empowering people.

Scott can show you how ordinary people can build a solid living, with passion and purpose, on their own terms. He is also an early “influencer” with his omni-channel presence, the first person in events to make a million pounds in five months off of social media, write for the most read blog in events, his Youtube videos seen by over a million people, his twitter account has had over a 100 000 followers and Scott has worked with macro and micro influencers, as well as starting the first social media influencer “fam trips” with Elena Clowes, Kevin Jackson and The International Live Events Association that received 3,699,795 impressions.

Voted Top 100 Movers and Shakers in Events by Eventbrite 2016, Voted number 1 on Double Dutch 250 people in Events and top 10% of social media persona in events in the world and the only person in history to be nominated for most influential in events twice in one year. Jason has started and sold several companies on three continents in his entrepreneurial journey. His Online Radio Show, The Guestlist Podcast has won awards and been voted by iTunes as New and Noteworthy while amazing while gaining tens of thousands of subscribers.

Samantha White is a Warwick MBA, specialist in social Media strategy development and strategy implementation while also being a connector, futurist, infovore and influencer. White interprets social media analytics and empowering decision makers with the understanding of what it all means.

  1. Where do you begin? 
  2. The Plan 
  3. Lets get legal 
  4. Founder Readiness 
  5. Choose Your Business Structure 
  6. What’s in a name? 
  7. Website 
  8. Set your price 
  9. Staff 
  10. Does your business need a Trademark? 
  11. The Executive Summary 
  12. Tell me about your industry 
  13. Customers 
  14. Competition 
  15. Competitive Advantages 
  16. Marketing 
  17. Marketing ideas to help 
  18. Operations 
  19. Financial Plan 
  20. Raise Funds 
  21. What if someone copies my idea? 
  22. Your Management Team 
  23. Think 
  24. SWOT 
  26. The Business Plan-Expanded 
  27. Start-up scaling 
  28. Social media Influencers 
  29. Embedding Your Company into the Internet 
  30. Social media is FREE 
  31. Pitch Perfect 
  32. Final Thoughts 

It’s not the easiest book for me to read.. but it has a wealth of information that I needed to know as an artist who lacked business know how. I have started a new company a second time around.. and I am glad I came across a book that helps me sees things from all angles! Thank you Jason , for all your hard work gathering important information for us. You got me on a roller coaster ride.. I was daunted in some areas and elated in others.
June 28, 2018 at 10:15 AM
Very informative, encouraging, smart book for newcomers or who wants start the work from 0.
August 30, 2017 at 12:26 AM
This book is great! I have been struggling for months-ok, maybe even-well over a year, trying to get my business idea off the ground. Unfortunately, just gathering all the information of all the small tasks I need to complete to present to possible investors and get my ideas set on a solid ground has been the most time consuming and unpleasant part of all. This book really gave me the foundation for being able to check off each task, thought, and move I needed to make to move forward. It was a nice change to finally have check-list that was straight forward, easy to read and keep track of, and the information has helped me tremendously. I would and have highly recommend this book for anyone who is throwing around/ is serious about pursuing entrepreneurship.
April 26, 2017 at 11:28 AM
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