Priming and Promoting a Creative Approach

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40 pages
Language:
 English
No organisation can afford to remain static. It must change, develop and move forward and that means ideas: a constant flow of good, relevant and practical ideas to fuel the process.
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About the author

PATRICK FORSYTH runs Touchstone Training & Consultancy, an independent firm based in the U.K. specialising in marketing consultancy, research and training on marketing issues, sales and communication and management skills. 

He is a consultant of many y...

Description
Content

  • About the author
  1. Introduction
  2. Idea generation 
  3. With a little help from my friends
  • Afterword

No organisation can afford to remain static. It must change, develop and move forward and that means ideas: a constant flow of good, relevant and practical ideas to fuel the process. This book looks at how people’s creativity can be prompted towards a useful ongoing idea generation process. It includes:

  •  Individual approaches to generating ideas
  • Collaborative approaches, involving groups of people and the role of management
  • Techniques such as brainstorming that stimulate the process.

About the author

Patrick Forsyth is a consultant, trainer and writer. He has worked with organisations large and small and in many different parts of the world. He is the author of many successful books on management, business and careers and prides himself on having a clear how-to style.
One reviewer (“Professional Marketing”) commented: Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organised, focused and easy to apply. 

In this series he is also the author of several titles including “Your boss: sorted!” and “How to get a pay rise”. His writing extends beyond business. He has had published humorous books (e.g. Empty when half full) and light-hearted travel writing: First class at last!, about a journey through South East Asia, and Smile because it happened about Thailand. His novel, Long Overdue, was published recently.

He can be contacted via www.patrickforsyth.com