Essentials of Marketing

Ratings:
( 44 )
65 pages
Language:
 English
Marketing aims at finding out what consumers want, then planning and developing a product or service that will attract consumers.
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About the author

Manmohan’s interactive style and unique ability to engage with young as well as not so young has made him a very effective training facilitator. He has conducted a horde of training programmes in India and the Middle East. His deep insight into the culture of his home country – India – and that of...

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Marketing aims at finding out what consumers want, then planning and developing a product or service that will attract consumers. It also ensures that the right product is available at the right place and at the right price. More often than not, modern marketing – through an aggressive advertising campaign – tries to create a demand for a product or service that consumers are encouraged to buy in order to make a change in their lifestyle.

  1. Market and Marketing
    1. Meaning of market
    2. Marketing
    3. Objectives of Marketing
    4. Importance of Marketing to the Society
    5. Merchandising
    6. Selling
    7. Distribution
    8. Goods
    9. Services
    10. Modern Marketing
    11. Features of Modern Marketing
  2. Marketing System
    1. Definition
    2. Marketing Process
  3. Marketing Functions
    1. Classification:
  4. Pricing
    1. What is Price?
    2. Pricing Objectives
    3. Procedure for Price Determination
    4. Price Leader
    5. One price or Variable Price
    6. Resale Price Maintenance
  5. Branding and Packaging
    1. Branding
    2. Packaging
  6. The Promotional Programme
    1. Forms of Promotion
  7. Sales Promotion
    1. Importance of Sales Promotion
    2. Objectives of Sales Promotion
    3. Kinds of Sales Promotion
  8. Advertising
    1. What is Advertising?
    2. Objectives of Advertising
    3. Functions of Advertising
    4. Advantages of Advertising
    5. Advertising Media
  9. Personal Selling
    1. Objectives of Personal Selling
    2. Duties of a Salesperson
    3. Qualities of a successful Salesperson
    4. Sales Personality
    5. Features of Personal Selling
    6. Process of Personal Selling
  10. Sales Forecast
    1. Factors affecting a Sales Forecasting
    2. Methods of Sales Forecasting
    3. Categories of Sales Forecast
  11. Marketing of Consumer Goods
    1. Characteristics of Consumer Goods
    2. Classification of Consumer Goods
    3. Channels of Distribution
  12. Marketing of Industrial Goods
    1. Classification of Industrial Goods
  13. References
  14. The Author
It gives tactics that can be effective in modern markerting
May 21, 2014 at 3:01 AM
Concepts of marketing are complete. Various strategies were part of the e-book and were all explained straightaway.
July 16, 2013 at 6:31 AM
is good
September 21, 2012 at 8:13 AM
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