Log in Try for free

Follow us

This website uses cookies

We use cookies to improve user experience. Choose which cookies you allow us to use. You can read more about our Cookie Policy in our privacy policy

See Cookies details
Categories Pricing Corporate
Professional eBook

Essentials of Marketing

by Manmohan Joshi
44 Reviews
(44 ratings)
3 Reviews
65
Language:  English
Marketing aims at finding out what consumers want, then planning and developing a product or service that will attract consumers.
Professional Plus subscription free for the first 30 days, then $8.99/mo
Access to this title on the bookboon platform
Description
Content
Reviews

Marketing aims at finding out what consumers want, then planning and developing a product or service that will attract consumers. It also ensures that the right product is available at the right place and at the right price. More often than not, modern marketing – through an aggressive advertising campaign – tries to create a demand for a product or service that consumers are encouraged to buy in order to make a change in their lifestyle.

  1. Market and Marketing
    1. Meaning of market
    2. Marketing
    3. Objectives of Marketing
    4. Importance of Marketing to the Society
    5. Merchandising
    6. Selling
    7. Distribution
    8. Goods
    9. Services
    10. Modern Marketing
    11. Features of Modern Marketing
  2. Marketing System
    1. Definition
    2. Marketing Process
  3. Marketing Functions
    1. Classification:
  4. Pricing
    1. What is Price?
    2. Pricing Objectives
    3. Procedure for Price Determination
    4. Price Leader
    5. One price or Variable Price
    6. Resale Price Maintenance
  5. Branding and Packaging
    1. Branding
    2. Packaging
  6. The Promotional Programme
    1. Forms of Promotion
  7. Sales Promotion
    1. Importance of Sales Promotion
    2. Objectives of Sales Promotion
    3. Kinds of Sales Promotion
  8. Advertising
    1. What is Advertising?
    2. Objectives of Advertising
    3. Functions of Advertising
    4. Advantages of Advertising
    5. Advertising Media
  9. Personal Selling
    1. Objectives of Personal Selling
    2. Duties of a Salesperson
    3. Qualities of a successful Salesperson
    4. Sales Personality
    5. Features of Personal Selling
    6. Process of Personal Selling
  10. Sales Forecast
    1. Factors affecting a Sales Forecasting
    2. Methods of Sales Forecasting
    3. Categories of Sales Forecast
  11. Marketing of Consumer Goods
    1. Characteristics of Consumer Goods
    2. Classification of Consumer Goods
    3. Channels of Distribution
  12. Marketing of Industrial Goods
    1. Classification of Industrial Goods
  13. References
  14. The Author
innocencia
It gives tactics that can be effective in modern markerting
Herbert D. Baker
Concepts of marketing are complete. Various strategies were part of the e-book and were all explained straightaway.
obed
is good
More reviews
Write a review
About the Author
Manmohan

Manmohan Joshi

Manmohan’s interactive style and unique ability to engage with young as well as not so young has made him a very effective training facilitator. He has conducted a horde of training programmes in India and the Middle East. His deep insight into the culture of his home country – India – and that of the Middle East has made it possible for him to effectively engage audiences. He has also made presentations on various topics at International Conferences under the auspices of UNESCO, and ensured that his practical viewpoints are shared with a wide variety of audience.

Currently a Freelance Training Facilitator, Manmohan has authored several eBooks on Management and Education.

Having worked as Head of several educational and training organisations in India, Kuwait and Oman, he has specialised in training programmes for people in a wide variety of professions. He has also made a Webinar presentation on Personality Development organised by a US-based organisation.

An alumnus of Cambridge International College (UK), Manmohan also holds a Ph.D. in Management, and Masters in Business Management, Education and English.

Manmohan is currently India-based and conducts training programmes for college students, professors and management executives.

Among his other programmes the following are in much demand:

  • Soft Skills

  • Business Communication

  • Leadership & Teambuilding

  • Pedagogy of Teaching at college/school level

  • EMI (English as Medium of Instruction) Skills for college professors

  • Guidance and counselling in educational institutions


Discover Author
Related Content