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Data-Driven Marketing

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Language:  English
How organizations can deliver significant performance gains through strategic data-driven marketing. No organization can continue to spend on marketing without knowing what's working and what's wasted
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Description
Content

How organizations can deliver significant performance gains through strategic data-driven marketing. No organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves the efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trial and loyalty, to new product launch and Internet marketing. This book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.

About the Author

Jason Allan Scott is a successful Serial Entrepreneur, Professional Keynote Speaker, Best Selling Author, award-winning event professional, Mentor, Podcaster and a part of Tim Ferris's NR set who overcomes MS to bring value to the world. Voted Top 100 Movers and Shakers in Events by Eventbrite 2016, Voted number 1 on Double Dutch 250 people in Events and top 10% of social media in events in the world and one of the Small Business Top 100 companies 2016 and the only person in history to be nominated twice in one year as the most influential person in events by Haymarket Media. He has also been invited to number 10 Downing Street ( think the White House with a stricter door policy) twice due to his podcast success and the first person in the world to sell three podcast channels.

  • Introducing Data-driven Marketing
  • About the Author
  • What is Data-Driven Marketing?
  • The Content Marketing Cycle
  1. Research: Analyze Your Market (and Your Competition)
  2. Research: Identify Your Target Audience
  3. Planning: Set Your Strategic Content Marketing Objectives
  4. Planning: Plan Your Actions
  5. Creation: Create Relevant Content
  6. Distribution: Distribute Your Content Through the Right Channels
  7. Performance: Analyze Your Performance to Improve Your Strategy
  8. 6 Step Guide to Creating a Successful Data-Driven Marketing Campaign
  9. Conclusion
  10. Frequently Asked Questions about Data-driven Marketing

About the Authors

Walter Jaburek

Janine du Plessis

Christian

Christian Julmi

Erik

Erik Bruun

Kari

Kari Lise Barstad

David

David Shindler

Yuri Yevdokimov

Matthias

Matthias Kohl

Christopher

Christopher J. Skousen

Hubert Jaoui