Customer Relationship Management (CRM)

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( 58 )
21 pages
This is a review of the theoretical conditions for Customer Relationship Management.
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About the author

Dr. Christopher Zerres ist Professor für Marketing an der Hochschule Offenburg. Seine Schwerpunkte in Lehre und Forschung liegen auf Social-Media- und Online-Marketing sowie Marketing-Controlling. Zuvor war er bei einer Unternehmensberatung sowie einem internationalen Automobilzulieferer tätig. Christ...


Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this article a review of the theoretical conditions for Customer Relationship Management is given.

1. History and theory 5

2. Field concerns and data collection 8

3. Issues regarding communication and CRM 13

4. Future of CRM

This book is what the contemporary entrepreneurs and businesses need to really make their customers king.
October 24, 2015 at 11:24 PM
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