Michael is a leading authority on training in media and presentation skills. His methods work for people of all cultures – the result of hundreds of intensive training workshops with thousands of people.
He has special expertise in how to handle difficult issues and difficult audiences,...
This guide is the result of hundreds of intensive training workshops, for thousands of people from many nations. The methods are universal, and suitable for meetings, presentations and formal speeches.
It includes: How to prepare to connect with any audience – no matter how challenging. How to prepare an introduction that builds rapport immediately. How to brainstorm to be persuasive. How to allow for likely audience questions, concerns and objections. How to connect and organise your ideas. How to prepare your audio-visual aids. How to prepare to deliver with high personal authority.
The audience, the audience, the audience
Good preparation is like assembling a bicycle. It needs both wheels if you expect to ride on it. Obvious.
So why do so many presenters produce the speech equivalent of a bicycle with a missing wheel?
Wheel number one is the message. Wheel number two is the audience. Much of your ability to connect message to audience will be in your manner and style on the day, but a great deal of it starts with your preparation. To get your second wheel on and pumped you’ll prepare to generate these thoughts in your audience:
This content is relevant to me
This presenter knows how I feel about the topic.
This guide shows how to assemble your bicycle with both wheels ready to roll.
Ask the right questions
Introduction to the five-step ‘city’ model for preparation
STEP 1 Write the city-view sentence
STEP 2 Brainstorm
STEP 3 Connect your ideas
STEP 4 Organise your ideas
STEP 5 Prepare your audio-visual aids
Expecting a difficult audience?
Putting it all together
In the hours before you speak