Skip navigation

Bookboon.com Gratis studiebøger og e-bøger

Choose a category

Strategic Communications in the Digital Age

Strategic Communications in the Digital Age
4,6 (13 Anmeldelser) Læs anmeldelser
ISBN: 978-87-403-0712-2
1. udgave
Sider : 60
  • Pris: 75,50 kr
  • Pris: €8,99
  • Pris: £8,99
  • Pris: ₹150
  • Pris: $8,99
  • Pris: 75,50 kr
  • Pris: 75,50 kr

4 nemme skridt til din e-bog

Vi beklager, men for at kunne downloade vores bøger eller se vores videoer, kræves det at din browser tillader JavaScript.
Er du interesseret i GRATIS e-bøger og relevante opdateringer fra Bookboon?
Efter du har indtastet din email addresse, modtager du en bekræftelsesmail. Venligst acceptér denne for at modtage vores ugentlige eBooks update. Vi giver ikke din personlige information videre.
eLib
Opnå din organisations potentiale
Se Demo

Corporate eLibrary

Se vores erhvervsløsninger til intern uddannelse

Dette er en Premium eBog

Bookboon Premium - Få adgang til over 800 eBøger - uden annoncer

Du kan få gratis adgang i 30 dage til denne - og 800 andre bøger via Premium abonnementet. Du kan også købe bogen nedenfor

  • Start et 30 dages prøveabonnement. Efter 30 dage: 39,99 kr pr/måned
  • Start et 30 dages prøveabonnement. Efter 30 dage: €5,99 pr/måned
  • Start et 30 dages prøveabonnement. Efter 30 dage: £4,99 pr/måned
  • Start et 30 dages prøveabonnement. Efter 30 dage: ₹299 pr/måned
  • Start et 30 dages prøveabonnement. Efter 30 dage: $3,99 pr/måned
  • Start et 30 dages prøveabonnement. Efter 30 dage: 39,99 kr pr/måned
  • Start et 30 dages prøveabonnement. Efter 30 dage: 39,99 kr pr/måned
eLib
Opnå din organisations potentiale
Klik her

Corporate eLibrary

Se vores erhvervsløsninger til intern uddannelse

Om bogen

  1. Anmeldelser
  2. Beskrivelse
  3. Indholdsfortegnelse

Anmeldelser

Anonym ★★★★☆

Good introduction for students in business and management classes.

Beskrivelse

Is it possible to fully avoid the Internet these days? Is it possible to hide ourselves, our privacy and our lives from digital communications? As moms already post photos of their babies in an ultrasound embryo stage, we are online even before we are born. Not to mention all global informational systems, from banking records to health insurance, civic activity and social media platforms that are getting more and more interconnected. There is no way NOT to leave a footprint in the digital world. So, if we can’t avoid it, should we ignore it? On the contrary: The digital arena offers opportunities for personal and corporate development our predecessors could only envisage in their dreams. The solution is to embrace today’s digital world strategically: by going back to your roots, clarifying your vision and values, exploring the new means of communication and using them smartly for your utmost benefit. This is what this book is about. Welcome to the digital world.

Indholdsfortegnelse

  1. Author’s note
  2. Why digital communication?
  3. Who are you and what do you want?
  4. Strategic communications for individuals – personal image management
    1. Your digital profile
    2. What to do about it?
  5. Strategic communications for start-ups and small enterprises: brand management
    1. Understand your audience: Buyer Personas
    2. Emailing
    3. Strategic contact management: CRM
    4. Your website
    5. SEO basics: content management
    6. Media relations
    7. Leverage the outcome of your media relations
  6. Strategic communications for established companies: managing engagement
    1. The Conversation Prism from Brian Solis
    2. Know-how management
  7. Video communication
  8. Strategic crisis communication
  9. Tailor-made advice
  10. Conclusion
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with EU regulation.