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Salgs- og marketingstrategi - B2B
En komplet ”værktøjskasse” til at opbygge, styre, lede og udvikle salgs- og marketingorganisationen.
Sæt prisen rigtigt
Dynamisk, værdibaseret prissætning er virksomhedens vej til større profit. Kunder er forskellige, og skal derfor behandles forskelligt. Find den værdi varen har for kunden, og sæt så prisen derefter.
Den professionelle sælger
Vejviser til succes med 100 motivationsimpulser til hverdagen. Denne bog er lavet i samarbejde mellem bookboon.
Salgsorganisering og det effektive salg
Bogen vil behandle og diskutere en række forhold af central betydning for det succesfulde salg centreret om salgsorganisering og effektivitet i salget.
Kunden er kongen
Bogen handler om vigtigheden og forståelse for, at kunden er det største konkurrencebarometer i enhver forretning.
High-impact interpersonal skills
This e-book explores how leaders can develop the high-impact inter-personal skills which will make them both more effective and more successful.
Hvordan man sælger med større udbytte, troværdighed og professionalisme ved at konkurrere på VÆRDI frem for pris.
Negotiate at home and abroad
Win-Win? This shows you how it works – especially across culture gaps that can spoil deals or relationships. Design and drive a gentle but dynamic process, using empathy and influence.
Working Capital Management
This book critically evaluates the traditional accounting concepts of working capital within the context of strategic financial management underpinned by wealth maximisation criteria.
50 Ways to lead your sales team
Are you the Leader your people deserve? 50 Ways to lead your sales team will give you the tools and opportunity to answer that question.
Closing the Sale
Everyone who sells wants to close more sales. Closing techniques have always been a major part of sales training courses.
Det store spring fra salgschef til salgscoach. Denne bog er lavet i samarbejde mellem bookboon.
Basic Selling Skills
Are people born natural sales people or can the skills of selling be learned?
How To Build A Subscription Business
The book contains many examples and 40 cases of successful subscription businesses from around the World.
Customer Care or Nightmare!
Looking after customers is like looking after your love life. In a relationship there’s some ground rules that you need to apply. This book gives advice on how to live together happily ever after!
Get off your butt! Volume I
This is a light-hearted read “with a punch”. It is filled with short stories and is a "Must-Read" for anyone involved in selling.
Successful Prospecting in Sales
Having a never ending stream of new prospects and potential clients is the lifeblood of any business.
Sales planning is a key skill that all salespeople need to master. Frank Atkinson, managing Director of the Sales Training Consultancy,
If you’re going to be a top earner in the sales industry then effective negotiation skills are a key area that you’ll need to master.
Sales Presentation Techniques
As you climb the corporate ladder you’ll need to perform more presentations.
Obtaining and Retaining Customers - Part I
To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount.
Using Social Media for Personal Gain
This book will introduce you to the main forms of social media and to use the tools in the most time efficient way possible to communicate with others and promote your personal brand.
12 Smart Practices to Improve Marketing and Sales
"12 Smart Practices to Improve Marketing and Sales" is a valuable resource for Commercial Managers and Directors
Making PPC Marketing Profitable
The book covers how to get a positive return on investment from Google Adwords advertising by correctly structuring an Adwords account and following a proven optimisation process.
This book provides its readers with a structured approach to telesales, from preparation to closing the sale.
The Naked Buyer
Improve your sales by tips and advice from someone who has always been on the other side of the table!
Simple Alchemy: Turn Cold Calls into GOLD Calls
This is more than a what-to-do book - much more. It is a ‘how-to-do-it’ book that outlines, in precise detail, what you need to do and how, to get and stay ahead of the game.
The Experts Teach: Customer Care
In "The Experts Teach: Customer Care", we bring together 25 articles from the top experts on how to earn a reputation for great customer service.
Obtaining and Retaining Customers - Part II
To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount
Step-by-step this book will take you to the top of your game and is a vital reference point for everyone involved in selling.
Sales for Engineering Companies
Engineering salespeople often sell to major accounts and even small customers can demand strategic thinking and a long-term approach. The engineering sales cycle can often last several years.
Strategic Debtor Management and Terms of Sale
This book critically evaluates the strategic financial and marketing significance of credit terms management.
This book is all about Opening, Exploring, Satisfying and Closing, which are the four basic skills in professional selling.
Pre-Call Planning Pharmaceutical Selling
This book is all about Pre-call planning for the pharmaceutical sales call.
How to sell your value and your price
In this handbook you will find numerous answers to this question: 'What should I do in front of a customer?
Conducting Transatlantic Business
This book describes the law in a cultural perspective to make you aware of some very important distinctions when conducting business across the Atlantic.
This book is about how has managed to create one of the most successful and inspirational subscription business by changing not only how we purchase, but also why and when we purchase.
When interviewed by the confederation of British Industry, professional buyers ranked service levels more highly than product and price (although that’s not what they tell us!
B2B Selling Skills
A review of how effective conduct of face to face sales meetings can maximise their effectiveness and enhance sales results in business to business selling.
How to start the Ultimate Online Business
Thinking of starting a business? Have a PC, Internet connection, and a dream? The web has made creating a company easier than ever. Turn your big idea into big bucks with this easy how-to-guide.
Managing Customer Experience in the Networked Age
Containing a step-by-step guide to interpreting the key trends that will shape customer behaviours, this book answers the question “What is the Networked Age, and how can we prepare to thrive in it?”
Get off your butt! Volume II
This volume will bring you continued enjoyment. More are short stories about humorous experiences and events that sales people have found themselves caught up in over the years.
Influencing and Persuasion skills
Being able to influence and persuade others to get them to do what you want them to do is a key skill not only in business but in life as a whole!
Handling Objections in Sales
So how can you overcome the resistance that you face during the sales process? This book will cover techniques and strategies.
The best salespeople understand that people buy differently. Some people buy quickly, on impulse, others buy slowly, doing research and comparing options before making their decision.
Powerful Strategies for Sales Success
Learn 21st Century sales techniques to build long term sales success. Why technology is a tool and not an end. Learn to be a partner to the buyer and not just another sales person after their money.