Marketing Management I

Bogen handler om den generelle forståelse for marketing.

Customer Relationship Management (CRM)

This is a review of the theoretical conditions for Customer Relationship Management.

Marketing Management III

Bogen handler om planlægningsfasen i forbindelse den konkrete marketingproces.

Negotiate at home and abroad

Win-Win? This shows you how it works – especially across culture gaps that can spoil deals or relationships. Design and drive a gentle but dynamic process, using empathy and influence.

SEO – From Beginner to Boffin

This book (hopefully) blows apart the myths and legends that are 'supported' by so-called SEO Experts in order to preserve their own overpriced and overvalued efforts.

Content Marketing

In this ebook, we will discuss Content Marketing.

Værdibaseret salg

Hvordan man sælger med større udbytte, troværdighed og professionalisme ved at konkurrere på VÆRDI frem for pris.

High-impact interpersonal skills

This e-book explores how leaders can develop the high-impact inter-personal skills which will make them both more effective and more successful.

50 Ways to lead your sales team

Are you the Leader your people deserve? 50 Ways to lead your sales team will give you the tools and opportunity to answer that question.

Customer Journey Mapping

Customer Journeys describe how customers will travel from a desire to an outcome. If you want to put the customer at the heart of your business, Customer Journey Mapping is what you want to achieve.

Salgs- og marketingstrategi - B2B

En komplet ”værktøjskasse” til at opbygge, styre, lede og udvikle salgs- og marketingorganisationen.

Marketing Management II

Bogen handler om analyse-, mål- og strategifasen i forbindelse den konkrete marketingproces.

Effective Marketing

The lifeblood of any business, no matter how big/small it may be, is the ability to be known and to attract new prospects and business opportunities.

Sæt prisen rigtigt

Dynamisk, værdibaseret prissætning er virksomhedens vej til større profit. Kunder er forskellige, og skal derfor behandles forskelligt. Find den værdi varen har for kunden, og sæt så prisen derefter.

Closing the Sale

Everyone who sells wants to close more sales. Closing techniques have always been a major part of sales training courses.

Salgscoaching

Det store spring fra salgschef til salgscoach. Denne bog er lavet i samarbejde mellem bookboon.

Get off your butt! Volume I

This is a light-hearted read “with a punch”. It is filled with short stories and is a "Must-Read" for anyone involved in selling.

Salgsorganisering og det effektive salg

Bogen vil behandle og diskutere en række forhold af central betydning for det succesfulde salg centreret om salgsorganisering og effektivitet i salget.

Kunden er kongen

Bogen handler om vigtigheden og forståelse for, at kunden er det største konkurrencebarometer i enhver forretning.

How To Build A Subscription Business

The book contains many examples and 40 cases of successful subscription businesses from around the World.

Den professionelle sælger

Vejviser til succes med 100 motivationsimpulser til hverdagen. Denne bog er lavet i samarbejde mellem bookboon.

Inbound Marketing

Looking to use social media, SEO and website conversion optimisation for your business?

Basic Selling Skills

Are people born natural sales people or can the skills of selling be learned?

Sales Planning

Sales planning is a key skill that all salespeople need to master. Frank Atkinson, managing Director of the Sales Training Consultancy,

Negotiating Sales

If you’re going to be a top earner in the sales industry then effective negotiation skills are a key area that you’ll need to master.

Understanding Social Media

Social Media is the buzz about town. Almost everyone with internet access is using social media in some form or the other.

Using Social Media for Personal Gain

This book will introduce you to the main forms of social media and to use the tools in the most time efficient way possible to communicate with others and promote your personal brand.

The Four Faces of Marketing

In this book readers will learn how the Four Hierarchies of Marketing can be used to allocate the right responsibilities to the appropriately qualified decision makers.

Telesales

This book provides its readers with a structured approach to telesales, from preparation to closing the sale.

Segmentering og markedskommunikation - B2B

En succesfuld salgsproces kræver, at man planlægger sin satsning og afstemmer denne i forhold til ens målgruppe og marked.

Sales Presentation Techniques

As you climb the corporate ladder you’ll need to perform more presentations.

Customer Care

When interviewed by the confederation of British Industry, professional buyers ranked service levels more highly than product and price (although that’s not what they tell us!

Business Blogs

This book discusses why businesses need a blog and then goes on to explain how to go about creating, maintaining and promoting it.

Developing an Internet Marketing Strategy

With the introduction of the Internet, there came many changes to the way a company might carry out a particular marketing strategy.

Powerful Strategies for Sales Success

Learn 21st Century sales techniques to build long term sales success. Why technology is a tool and not an end. Learn to be a partner to the buyer and not just another sales person after their money.

Successful Prospecting in Sales

Having a never ending stream of new prospects and potential clients is the lifeblood of any business.

Permission Marketing

With marketing messages reaching saturation point in many people’s lives, getting your company’s message listened to is an ever-increasing challenge.

50 Shades of Digital Marketing

50 Shades of Digital Marketing has been put together by the producers of the Digital Marketing Show.

Affiliate Marketing

Affiliate marketing is a marketing approach where other people promote your products and services and in return they receive payment for each sale that are made as a direct result of their efforts.

Email Marketing

This eBook will focus exclusively on email marketing and the strategies used to implement it.

Essentials of Marketing Research: Part II

Essentials of Marketing Research: Part II is one of the great eBooks available to download from our website.

Essentials of Marketing Research: Part I

Marketing research is a critical part of marketing decision making; it helps in improving management decision making by providing relevant, accurate, and timely information.

Social Media And Business Intelligence

Social Media is already very well known and widely used, but there is still a great deal of misunderstanding as to how it can be used effectively by business organizations.

Working Capital Management

This book critically evaluates the traditional accounting concepts of working capital within the context of strategic financial management underpinned by wealth maximisation criteria.

How to sell your value and your price

In this handbook you will find numerous answers to this question: 'What should I do in front of a customer?

Buyer behaviour

The best salespeople understand that people buy differently. Some people buy quickly, on impulse, others buy slowly, doing research and comparing options before making their decision.

Market Research

This is an explanatory overview of marketing’s “finding out” process describing what falls under the heading of market research, how it is conducted and how it reduces the inherent risk of business.

Search Engine Optimisation

Search Engine Optimization (also known as search engine optimisation or SEO) is touted as being very difficult.

Gør din kampagne effektiv

Bogen giver en gennemgang af hvordan du lægger en kampagnestrategi og tilrettelægger kampagnen så du når dine opstillede målsætninger og efterfølgende kan evaluere om du vitterligt opnåede målene.

Internet Marketing

Internet Marketing can look a little daunting with all of its many components. SEO, PPC, Social Media, Blogs, plus much more!

Channel Management

Covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring performance on an on-going basis

Boost Your Profile In Print

Getting yourself into print – how to positively enhance your profile, extend publicity for yourself, your organisation and your product/service - and boost sales.

12 Smart Practices to Improve Marketing and Sales

"12 Smart Practices to Improve Marketing and Sales" is a valuable resource for Commercial Managers and Directors

Practical PR

We have all hear of PR but how many of us know what it involves? Can we do it ourselves with reasonable expectation of success or do we have to sub-contract it to an expensive consultancy?

Obtaining and Retaining Customers - Part I

To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount.

Internet Marketing Strategies For Your Business

In this book, you will learn about the secrets of internet marketing and the truths behind some of the most successful strategies used in internet promotions and marketing.

Making PPC Marketing Profitable

The book covers how to get a positive return on investment from Google Adwords advertising by correctly structuring an Adwords account and following a proven optimisation process.

Essentials of Marketing

Marketing aims at finding out what consumers want, then planning and developing a product or service that will attract consumers.

Customer Care or Nightmare!

Looking after customers is like looking after your love life. In a relationship there’s some ground rules that you need to apply. This book gives advice on how to live together happily ever after!

Handling Objections in Sales

So how can you overcome the resistance that you face during the sales process? This book will cover techniques and strategies.

Influencing and Persuasion skills

Being able to influence and persuade others to get them to do what you want them to do is a key skill not only in business but in life as a whole!

Public Relations

A guide to Content Marketing

Content Marketing (CM) can make a substantial positive difference to overall marketing effectiveness. This book shows how get it right and integrate it into contemporary marketing communications.

Summiting Sales

Step-by-step this book will take you to the top of your game and is a vital reference point for everyone involved in selling.

The Naked Buyer

Improve your sales by tips and advice from someone who has always been on the other side of the table!

Simple Alchemy: Turn Cold Calls into GOLD Calls

This is more than a what-to-do book - much more. It is a ‘how-to-do-it’ book that outlines, in precise detail, what you need to do and how, to get and stay ahead of the game.

The Experts Teach: Customer Care

In "The Experts Teach: Customer Care", we bring together 25 articles from the top experts on how to earn a reputation for great customer service.

How to Build a Lead Generation Engine

The book covers all of the steps required to implement a powerful, cost-effective lead generation engine, step-by-step. By the end of the book a lead generation engine will have been built.

Content Marketing: Implementation

Content Marketing (CM) can make a substantial positive difference to overall marketing effectiveness. This book shows how get it right and integrate it into contemporary marketing communications.

Pharmaceutical Selling

This book is all about Opening, Exploring, Satisfying and Closing, which are the four basic skills in professional selling.

B2B Selling Skills

A review of how effective conduct of face to face sales meetings can maximise their effectiveness and enhance sales results in business to business selling.

Pre-Call Planning Pharmaceutical Selling

This book is all about Pre-call planning for the pharmaceutical sales call.

Amazon Prime

This book is about how has managed to create one of the most successful and inspirational subscription business by changing not only how we purchase, but also why and when we purchase.

Conducting Transatlantic Business

This book describes the law in a cultural perspective to make you aware of some very important distinctions when conducting business across the Atlantic.

Content Marketing for Small Businesses

Complete with exercises, templates and ideas, this book will give you the practical support you need to kick-start your content marketing activities.

Managing Customer Experience in the Networked Age

Containing a step-by-step guide to interpreting the key trends that will shape customer behaviours, this book answers the question “What is the Networked Age, and how can we prepare to thrive in it?”

Get off your butt! Volume II

This volume will bring you continued enjoyment. More are short stories about humorous experiences and events that sales people have found themselves caught up in over the years.

The Power of Conjoint Analysis

Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the great brands, all at different prices, some are available ex-stock, outputs differ.

Strategic Debtor Management and Terms of Sale

This book critically evaluates the strategic financial and marketing significance of credit terms management.

Obtaining and Retaining Customers - Part II

To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount

Commercial Awareness for Managers

The term “Commercial Awareness” can sometimes be used as a substitute for business knowledge.

Working with Uncertainty

Working with uncertainty recognises all this and the need it necessitates for fundamental review. This book provides a catalyst to a process that can make a positive difference.

Content Marketing: Further development areas

Content Marketing (CM) can make a substantial positive difference to overall marketing effectiveness. This book shows how get it right and integrate it into contemporary marketing communications.

Sales for Engineering Companies

Engineering salespeople often sell to major accounts and even small customers can demand strategic thinking and a long-term approach. The engineering sales cycle can often last several years.

Software as a Service (SaaS)

This eBook is designed to be a reference to many of the aspects surrounding the Software as a Sales (SaaS) model including pricing models, marketing, legal, processes and methodologies.