Marketing & Jura

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Sæt prisen rigtigt

Dynamisk, værdibaseret prissætning er virksomhedens vej til større profit. Kunder er forskellige, og skal derfor behandles forskelligt. Find den værdi varen har for kunden, og sæt så prisen derefter.
Business & Industry

This book covers the changes that have enveloped the Indian business landscape in the last two decades.
Introduction to E-Commerce

From technologies to processes, from B2C to B2B, from payment to security, the book investigates E-Commerce integratedly – for readers with an economic as well as with a computer science background.
Erhvervsret kompendium

Dette er et gratis kompendium til Erhvervsret for bachelor og kandidat studerende.
Marketing - Opsummering af Philip Kotler

Bogen er skrevet med udgangspunkt i Philip Kotlers Marketing Management, 11.
Customer Relationship Management (CRM)

This is a review of the theoretical conditions for Customer Relationship Management.
Afsætning

Bogen er skrevet med udgangspunkt i Philip Kotlers Marketing Management, 11.
Opsummerende Erhvervsret til HHX

Gratis Erhvervsret kompendium til HHX. Emner som denne bog gennemgår er eksempelvis Produktansvar, Aftaleret, Fuldmagtsforhold, Ejendomsret, Pant og meget mere.
Buzz or Zap?

If you are ready to start a new business or launch a new product, you need this book. Although most entrepreneurs work long hours, most fail. Although most new products look good on the drawing board,
An introduction to Business Research Methods

This edition of the textbook not only provides an in-depth introduction to the field of business research for students, it also aims to prepare readers for practical careers as research consultants.
Law For Business Students

All business jurisdictions operate on a legal structure, and share the basic principles set out in this book.
Sports Development, Law And Commercialization

This book is ideal for sports managers, administrators and sports organisers running a sports club or institution.
Working Capital and Debtor Management: Exercises

This free book provides a series of Exercises that support the author’s critique of working capital management and the pivotal role of debtor policy presented in his previous bookboon texts.
Consumer Behaviour and PR

This book provides an overview of consumer behaviour and public relations. Consumer behaviour is the study of the processes involved in the purchase, use and disposal of products and services.
Strategy, Marketing Plans and Small Organisations

This book provides an overview of strategic planning. It explores the importance of planning to small organisations along with major influences on strategy (competitors and the industry environment).
GDPR and Travel Industry

The guide for managers of travel and tourist companies to ensure better compliance with GDPR and avoid fines and other sanctions.
Evidence, Proof and Justice

This book uses legal philosophy to analyse the transformation of the rules of evidence in English courts.
Privacy Law

This book provides learners with information on the constitutional and statutory implications of American privacy law from personal, work, and governmental perspectives.
The Four Faces of Marketing

In this book readers will learn how the Four Hierarchies of Marketing can be used to allocate the right responsibilities to the appropriately qualified decision makers.
Product Liability: A U.S. View

Product Liability, A U.S. View, presents an overview of the development of product liability law in the United States, written particularly for the paralegal, pre-law, and criminal justice student.
English Insurance Contract Law

This book explains the English law regulating the meaning and validity of the arrangements whereby people provide against the possibility of events that might adversely affect their person or property
Web 2.0 and Social Media

Web 2.0 applications and social media have provided new venues for businesses to inform, understand and connect with their customers.
Introduction to the Law of Contract

Pitched at a comprehensible level and user-friendly, this book offers a comprehensive, clear and straightforward account of what is required for the formation of a valid contract.
Technology evaluation for entrepreneurs

The objective of this book is to show how to analyse a technological entrepreneurship endeavour. It is addressed to students in technical degrees, but also by other students and professionals.
English Legal System and Obligations

This book deals with the essentials of the English legal system, including the sources of English law and the structure and operations of the judicial system.
Conducting Transatlantic Business

This book describes the law in a cultural perspective to make you aware of some very important distinctions when conducting business across the Atlantic.
Law for Computing Students

Anyone hoping for an IT career needs to know something of how the IT industry is affected by the law.
The UN Declaration On Indigenous Peoples’ Rights

This book is constructed around the development of indigenous peoples’ rights.
Strategic Analysis of Supply Chain Design

This book analyses design choices to satisfy customer demands. It starts at strategic intent, recognizes market imperatives then examines the supply chain infrastructure and systems choices.
Non-life Insurance

This eBook provides approaches to ratemaking and loss reserving in non-life insurance supported by a discussion of deductibles and policy limits and common insurance ratios.
Working Capital and Strategic Debtor Management

This free book critically evaluates working capital management and the strategic marketing function of credit terms within a theoretical context of wealth maximisation and empirical research.
Introduction to the American Legal System

Introduction to American Law provides an overview of the legal system in the United States. It is designed for leaners who have little familiarity with U.S. law.
Conveyancing Law for Paralegals and Law Students

The book is designed to be an easy-to-read practice guide that covers most of the basic and common conveyancing transactions that are dealt with in a law firm on a daily basis.
Marketing Communications

Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing.
Internet and Technology Law: A U.S. Perspective

Learn about Internet and technology law from a U.S. perspective. Topics include jurisdiction; privacy; copyright and trademark law; trade secrets and patents; free speech and obscenity; cybercrime.
Berliner Balanced Scorecard: Employee Perspective

This textbook is a summary of “Berliner Balanced Scorecard: The Employee Perspective”.
Essentials of Marketing Research: Exercises

The Essentials of Marketing Research introduces the principals and tools of marketing research, discussing topics such as exploratory research design and conclusive research design.
Business Organisations and Agency

This book deals with the law governing the establishment, operation and regulation of partnerships and companies, as well as the law governing the creation and operation of agency relationships.
Fundamentals of communication, P.R. and leadership

This book provides a refreshing introduction to the three fascinating and fundamental subjects of communication, public relations and leadership.
Berliner Balanced Scorecard: Customer Perspective

This textbook is a summary of “Berliner Balanced Scorecard: The Customer Perspective”.
Media and Cultural Theory

Media and Cultural Theory is an ideal guidebook for undergraduates studying a range of Media and Cultural Studies courses.
Essentials of Marketing Research

Marketing research yields relevant, accurate, and timely information about consumers, and plays a critical role in managerial decision making.
Strategic Marketing

Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses.
Business Law Now!

In this succinct textbook the author has attempted to focus and highlight the more important commercial and business applications of the areas of the law covered in todays globalised business world.
Business Law Now!: Exercises

These exercises supplement the succinct online-textbook, a non-lawyer’s version of business law concepts.
Life Insurance

The hallmark of this eBook is a unique and intuitive approach to life insurance concepts and principles. It discusses the defining characteristics life annuities and life insurance. Calculation method
Reinsurance

In this eBook, we discuss the rationale for reinsurance that includes risk mitigation and capital management.