Marketing & Jura
Are you studying marketing or law? This category's free textbooks offer you the answers to all your questions. For example, delve into sports, business and computing law or web 2.0 and public relations.
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Juridisk ordbog 2015
E-bog med forklaring på mere end 1.000 juridisk udtryk og begreber. Herudover links til relevant lovgivning.
Sæt prisen rigtigt
Dynamisk, værdibaseret prissætning er virksomhedens vej til større profit. Kunder er forskellige, og skal derfor behandles forskelligt. Find den værdi varen har for kunden, og sæt så prisen derefter.
Introduction to E-Commerce
From technologies to processes, from B2C to B2B, from payment to security, the book investigates E-Commerce integratedly – for readers with an economic as well as with a computer science background.
Customer Relationship Management (CRM)
This is a review of the theoretical conditions for Customer Relationship Management.
Strategy, Marketing Plans and Small Organisations
This book provides an overview of strategic planning. It explores the importance of planning to small organisations along with major influences on strategy (competitors and the industry environment).
Erhvervsret kompendium
Dette er et gratis kompendium til Erhvervsret for bachelor og kandidat studerende.
Lovsamling 2015
E-bog med links til mere end 1.000 love og lovbekendtgørelser hos Retsinformation.
Law for Computing Students
Anyone hoping for an IT career needs to know something of how the IT industry is affected by the law.
An introduction to Business Research Methods
This edition of the textbook not only provides an in-depth introduction to the field of business research for students, it also aims to prepare readers for practical careers as research consultants.
Internet and Technology Law: A U.S. Perspective
Learn about Internet and technology law from a U.S. perspective. Topics include jurisdiction; privacy; copyright and trademark law; trade secrets and patents; free speech and obscenity; cybercrime.
Strategic Analysis of Supply Chain Design
This book analyses design choices to satisfy customer demands. It starts at strategic intent, recognizes market imperatives then examines the supply chain infrastructure and systems choices.
Afsætning
Bogen er skrevet med udgangspunkt i Philip Kotlers Marketing Management, 11.
The Four Faces of Marketing
In this book readers will learn how the Four Hierarchies of Marketing can be used to allocate the right responsibilities to the appropriately qualified decision makers.
Strategic Marketing
Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses.
Marketing - Opsummering af Philip Kotler
Bogen er skrevet med udgangspunkt i Philip Kotlers Marketing Management, 11.
Web 2.0 and Social Media
Web 2.0 applications and social media have provided new venues for businesses to inform, understand and connect with their customers.
Working Capital and Strategic Debtor Management
This free book critically evaluates working capital management and the strategic marketing function of credit terms within a theoretical context of wealth maximisation and empirical research.
Buzz or Zap?
If you are ready to start a new business or launch a new product, you need this book. Although most entrepreneurs work long hours, most fail. Although most new products look good on the drawing board,
Fundamentals of communication, P.R. and leadership
This book provides a refreshing introduction to the three fascinating and fundamental subjects of communication, public relations and leadership.
Media and Cultural Theory
Media and Cultural Theory is an ideal guidebook for undergraduates studying a range of Media and Cultural Studies courses.
Essentials of Marketing Research: Exercises
The Essentials of Marketing Research introduces the principals and tools of marketing research, discussing topics such as exploratory research design and conclusive research design.
Essentials of Marketing Research
Marketing research yields relevant, accurate, and timely information about consumers, and plays a critical role in managerial decision making.
Working Capital and Debtor Management: Exercises
This free book provides a series of Exercises that support the author’s critique of working capital management and the pivotal role of debtor policy presented in his previous bookboon texts.
Marketing Communications
Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing.
Berliner Balanced Scorecard: Customer Perspective
This textbook is a summary of “Berliner Balanced Scorecard: The Customer Perspective”.
Consumer Behaviour and PR
This book provides an overview of consumer behaviour and public relations. Consumer behaviour is the study of the processes involved in the purchase, use and disposal of products and services.
Berliner Balanced Scorecard: Employee Perspective
This textbook is a summary of “Berliner Balanced Scorecard: The Employee Perspective”.
Business & Industry
This book covers the changes that have enveloped the Indian business landscape in the last two decades.
Reinsurance
In this eBook, we discuss the rationale for reinsurance that includes risk mitigation and capital management.
Non-life Insurance
This eBook provides approaches to ratemaking and loss reserving in non-life insurance supported by a discussion of deductibles and policy limits and common insurance ratios.
Introduction to the American Legal System
Introduction to American Law provides an overview of the legal system in the United States. It is designed for leaners who have little familiarity with U.S. law.
Evidence, Proof and Justice
This book uses legal philosophy to analyse the transformation of the rules of evidence in English courts.
Opsummerende Erhvervsret til HHX
Gratis Erhvervsret kompendium til HHX. Emner som denne bog gennemgår er eksempelvis Produktansvar, Aftaleret, Fuldmagtsforhold, Ejendomsret, Pant og meget mere.
Life Insurance
The hallmark of this eBook is a unique and intuitive approach to life insurance concepts and principles. It discusses the defining characteristics life annuities and life insurance. Calculation method
Privacy Law
This book provides learners with information on the constitutional and statutory implications of American privacy law from personal, work, and governmental perspectives.
Conducting Transatlantic Business
This book describes the law in a cultural perspective to make you aware of some very important distinctions when conducting business across the Atlantic.
Law For Business Students
All business jurisdictions operate on a legal structure, and share the basic principles set out in this book.
Sports Development, Law And Commercialization
This book is ideal for sports managers, administrators and sports organisers running a sports club or institution.
Conveyancing Law for Paralegals and Law Students
The book is designed to be an easy-to-read practice guide that covers most of the basic and common conveyancing transactions that are dealt with in a law firm on a daily basis.
The UN Declaration On Indigenous Peoples’ Rights
This book is constructed around the development of indigenous peoples’ rights.
Introduction to the Law of Contract
Pitched at a comprehensible level and user-friendly, this book offers a comprehensive, clear and straightforward account of what is required for the formation of a valid contract.
Product Liability: A U.S. View
Product Liability, A U.S. View, presents an overview of the development of product liability law in the United States, written particularly for the paralegal, pre-law, and criminal justice student.
Blanketsamling 2015
E-bog med links til blanketter og formularer der udspringer af 80 lovkomplekser. Herudover links til lovgivning og ministerier.
Ligningsloven 2015
Ligningsloven med alle pr. 8. februar 2015 offentliggjorte ændringslove indarbejdet. E-bogen indeholder desuden aktuelle satser og omfattende fortolkningsbidrag.
Business Law Now!
In this succinct textbook the author has attempted to focus and highlight the more important commercial and business applications of the areas of the law covered in todays globalised business world.
Business Law Now!: Exercises
These exercises supplement the succinct online-textbook, a non-lawyer’s version of business law concepts.
English Insurance Contract Law
This book explains the English law regulating the meaning and validity of the arrangements whereby people provide against the possibility of events that might adversely affect their person or property
Business Organisations and Agency
This book deals with the law governing the establishment, operation and regulation of partnerships and companies, as well as the law governing the creation and operation of agency relationships.
English Legal System and Obligations
This book deals with the essentials of the English legal system, including the sources of English law and the structure and operations of the judicial system.
Technology evaluation for entrepreneurs
The objective of this book is to show how to analyse a technological entrepreneurship endeavour. It is addressed to students in technical degrees, but also by other students and professionals.