Sæt prisen rigtigt

Dynamisk, værdibaseret prissætning er virksomhedens vej til større profit. Kunder er forskellige, og skal derfor behandles forskelligt. Find den værdi varen har for kunden, og sæt så prisen derefter.

Content Marketing

In this ebook, we will discuss Content Marketing.

SEO – From Beginner to Boffin

This book (hopefully) blows apart the myths and legends that are 'supported' by so-called SEO Experts in order to preserve their own overpriced and overvalued efforts.

50 Shades of Digital Marketing

50 Shades of Digital Marketing has been put together by the producers of the Digital Marketing Show.

Effective Marketing

The lifeblood of any business, no matter how big/small it may be, is the ability to be known and to attract new prospects and business opportunities.

Marketing Management I

Bogen handler om den generelle forståelse for marketing.

Salgs- og marketingstrategi - B2B

En komplet ”værktøjskasse” til at opbygge, styre, lede og udvikle salgs- og marketingorganisationen.

Segmentering og markedskommunikation - B2B

En succesfuld salgsproces kræver, at man planlægger sin satsning og afstemmer denne i forhold til ens målgruppe og marked.

Customer Relationship Management (CRM)

This is a review of the theoretical conditions for Customer Relationship Management.

Working Capital Management

This book critically evaluates the traditional accounting concepts of working capital within the context of strategic financial management underpinned by wealth maximisation criteria.

Marketing Management II

Bogen handler om analyse-, mål- og strategifasen i forbindelse den konkrete marketingproces.

Permission Marketing

With marketing messages reaching saturation point in many people’s lives, getting your company’s message listened to is an ever-increasing challenge.

Marketing Management III

Bogen handler om planlægningsfasen i forbindelse den konkrete marketingproces.

How To Build A Subscription Business

The book contains many examples and 40 cases of successful subscription businesses from around the World.

Inbound Marketing

Looking to use social media, SEO and website conversion optimisation for your business?

The Four Faces of Marketing

In this book readers will learn how the Four Hierarchies of Marketing can be used to allocate the right responsibilities to the appropriately qualified decision makers.

Understanding Social Media

Social Media is the buzz about town. Almost everyone with internet access is using social media in some form or the other.

Developing an Internet Marketing Strategy

With the introduction of the Internet, there came many changes to the way a company might carry out a particular marketing strategy.

Using Social Media for Personal Gain

This book will introduce you to the main forms of social media and to use the tools in the most time efficient way possible to communicate with others and promote your personal brand.

Business Blogs

This book discusses why businesses need a blog and then goes on to explain how to go about creating, maintaining and promoting it.

12 Smart Practices to Improve Marketing and Sales

"12 Smart Practices to Improve Marketing and Sales" is a valuable resource for Commercial Managers and Directors

Obtaining and Retaining Customers - Part I

To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount.

Boost Your Profile In Print

Getting yourself into print – how to positively enhance your profile, extend publicity for yourself, your organisation and your product/service - and boost sales.

Social Media And Business Intelligence

Social Media is already very well known and widely used, but there is still a great deal of misunderstanding as to how it can be used effectively by business organizations.

Essentials of Marketing

Marketing aims at finding out what consumers want, then planning and developing a product or service that will attract consumers.

Channel Management

Covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring performance on an on-going basis

Search Engine Optimisation

Search Engine Optimization (also known as search engine optimisation or SEO) is touted as being very difficult.

Market Research

This is an explanatory overview of marketing’s “finding out” process describing what falls under the heading of market research, how it is conducted and how it reduces the inherent risk of business.

Internet Marketing Strategies For Your Business

In this book, you will learn about the secrets of internet marketing and the truths behind some of the most successful strategies used in internet promotions and marketing.

Affiliate Marketing

Affiliate marketing is a marketing approach where other people promote your products and services and in return they receive payment for each sale that are made as a direct result of their efforts.

Email Marketing

This eBook will focus exclusively on email marketing and the strategies used to implement it.

Internet Marketing

Internet Marketing can look a little daunting with all of its many components. SEO, PPC, Social Media, Blogs, plus much more!

Gør din kampagne effektiv

Bogen giver en gennemgang af hvordan du lægger en kampagnestrategi og tilrettelægger kampagnen så du når dine opstillede målsætninger og efterfølgende kan evaluere om du vitterligt opnåede målene.

Essentials of Marketing Research: Part I

Marketing research is a critical part of marketing decision making; it helps in improving management decision making by providing relevant, accurate, and timely information.

Essentials of Marketing Research: Part II

Essentials of Marketing Research: Part II is one of the great eBooks available to download from our website.

Practical PR

We have all hear of PR but how many of us know what it involves? Can we do it ourselves with reasonable expectation of success or do we have to sub-contract it to an expensive consultancy?

Making PPC Marketing Profitable

The book covers how to get a positive return on investment from Google Adwords advertising by correctly structuring an Adwords account and following a proven optimisation process.

Public Relations

A guide to Content Marketing

Content Marketing (CM) can make a substantial positive difference to overall marketing effectiveness. This book shows how get it right and integrate it into contemporary marketing communications.

Content Marketing: Further development areas

Content Marketing (CM) can make a substantial positive difference to overall marketing effectiveness. This book shows how get it right and integrate it into contemporary marketing communications.

Working with Uncertainty

Working with uncertainty recognises all this and the need it necessitates for fundamental review. This book provides a catalyst to a process that can make a positive difference.

Commercial Awareness for Managers

The term “Commercial Awareness” can sometimes be used as a substitute for business knowledge.

Content Marketing: Implementation

Content Marketing (CM) can make a substantial positive difference to overall marketing effectiveness. This book shows how get it right and integrate it into contemporary marketing communications.

How to Build a Lead Generation Engine

The book covers all of the steps required to implement a powerful, cost-effective lead generation engine, step-by-step. By the end of the book a lead generation engine will have been built.

Obtaining and Retaining Customers - Part II

To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount

How to start the Ultimate Online Business

Thinking of starting a business? Have a PC, Internet connection, and a dream? The web has made creating a company easier than ever. Turn your big idea into big bucks with this easy how-to-guide.

Amazon Prime

This book is about how has managed to create one of the most successful and inspirational subscription business by changing not only how we purchase, but also why and when we purchase.

Strategic Debtor Management and Terms of Sale

This book critically evaluates the strategic financial and marketing significance of credit terms management.

The Power of Conjoint Analysis

Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the great brands, all at different prices, some are available ex-stock, outputs differ.

Content Marketing for Small Businesses

Complete with exercises, templates and ideas, this book will give you the practical support you need to kick-start your content marketing activities.