Essentials of Marketing

- Preis: 75,50 kr
- Preis: €8,99
- Preis: £8,99
- Preis: ₹150
- Preis: $8,99
- Preis: 75,50 kr
- Preis: 75,50 kr
KOSTENLOS downloaden in 4 einfachen Schritten...

Unternehmens-eLibrary
Unsere Business Lösung für Weiterbildung
Das ist ein Premium eBook
Bookboon Premium - Erhalten Sie Zugang zu über 800 eBooks - ohne Werbeanzeigen
Erhalten Sie kostenlosen Zugang für einen Monat - und 800 andere Bücher mit dem Premium Abo. Sie können das Buch auch einzeln kaufen
- Kostenloses 30-Tage Probeabo. Dann 39,99 kr p. M.
- Kostenloses 30-Tage Probeabo. Dann €5,99 p. M.
- Kostenloses 30-Tage Probeabo. Dann £4,99 p. M.
- Kostenloses 30-Tage Probeabo. Dann ₹299 p. M.
- Kostenloses 30-Tage Probeabo. Dann $3,99 p. M.
- Kostenloses 30-Tage Probeabo. Dann 39,99 kr p. M.
- Kostenloses 30-Tage Probeabo. Dann 39,99 kr p. M.


Unternehmens-eLibrary
Unsere Business Lösung für Weiterbildung
User, die diesen Artikel angesehen haben, sahen auch
-
Consumer Behaviour and PR
-
Strategy, Marketing Plans and Small Organisations
-
The Four Faces of Marketing Breakthrough Business Empowerment & Marketing Accountability
-
Marketing Communications
-
Customer Relationship Management (CRM)
-
Essentials of Marketing Research: Exercises
-
Customer Care
-
Strategic Marketing
Über das Buch
Bewertungen
innocencia ★★★★★
It gives tactics that can be effective in modern markerting
Herbert D. Baker ★★★★★
Concepts of marketing are complete. Various strategies were part of the e-book and were all explained straightaway.
obed ★★★★★
is good
Beschreibung
Marketing aims at finding out what consumers want, then planning and developing a product or service that will attract consumers. It also ensures that the right product is available at the right place and at the right price. More often than not, modern marketing – through an aggressive advertising campaign – tries to create a demand for a product or service that consumers are encouraged to buy in order to make a change in their lifestyle.
Inhalt
- Market and Marketing
- Meaning of market
- Marketing
- Objectives of Marketing
- Importance of Marketing to the Society
- Merchandising
- Selling
- Distribution
- Goods
- Services
- Modern Marketing
- Features of Modern Marketing
- Marketing System
- Definition
- Marketing Process
- Marketing Functions
- Classification:
- Pricing
- What is Price?
- Pricing Objectives
- Procedure for Price Determination
- Price Leader
- One price or Variable Price
- Resale Price Maintenance
- Branding and Packaging
- Branding
- Packaging
- The Promotional Programme
- Forms of Promotion
- Sales Promotion
- Importance of Sales Promotion
- Objectives of Sales Promotion
- Kinds of Sales Promotion
- Advertising
- What is Advertising?
- Objectives of Advertising
- Functions of Advertising
- Advantages of Advertising
- Advertising Media
- Personal Selling
- Objectives of Personal Selling
- Duties of a Salesperson
- Qualities of a successful Salesperson
- Sales Personality
- Features of Personal Selling
- Process of Personal Selling
- Sales Forecast
- Factors affecting a Sales Forecasting
- Methods of Sales Forecasting
- Categories of Sales Forecast
- Marketing of Consumer Goods
- Characteristics of Consumer Goods
- Classification of Consumer Goods
- Channels of Distribution
- Marketing of Industrial Goods
- Classification of Industrial Goods
- References
- The Author