Bert van Hijfte has been working with Asia and India for over thirty years both as a journalist, consultant and trainer. Because of the growing presence of Indian companies the world over he decided in 1997 to start a consultancy to improve collaboration with Asia and Indians in particular. Most friction between people with different nationalities is caused by differences in cultures and ways of communicating. A better understanding of the underlying differences improves collaboration and is beneficial for organisations and the career of all involved.