SEO – From Beginner to Boffin

notes:
( 24 )
40 pages
Jazyk:
 English
This book (hopefully) blows apart the myths and legends that are 'supported' by so-called SEO Experts in order to preserve their own overpriced and overvalued efforts.
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O autorovi

Born and bred on Merseyside but now living in an idyllic village in Yorkshire, Brian has been working on the cutting edge of internet marketing since 1996. Married to a former Primary School Headteacher with two daughters, a couple of labradoodles and a passion for 'head turning' cars, he plies his tr...

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Content
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The Author would like to remind everyone that Google is a piece of software that can't read, can't determine the web users lifestyle and certainly can't dance. This book (hopefully) blows apart the myths and legends that are 'supported' by so-called SEO Experts in order to preserve their own overpriced and overvalued efforts. Please do not be put off by the fact that the author has a Physics degree and can code in over ten computer languages. He has made a valiant effort to 'start at the beginning' so that everyone who owns a website will know, by the end of the book, how, what and when as regards changing the parts of their site that Google likes best.

  1. Introduction
    1. Search Engine Optimisation IS a Science
    2. About the Author
    3. Google isn’t that Bright
  2. SEO Theories and Practice
    1. Keyword and Competitor Research
    2. Content Remains King
    3. Tagging Up
    4. Site Maps
    5. Linking
    6. Split-testing and Measuring
    7. Best Practice
  3. Technical SEO and Workflow
    1. Content
    2. Page Titles and Metas
    3. Title Tags
    4. Site Maps
    5. Links
    6. Coding Validation
    7. Alt-tags
    8. Conversions
    9. Dynamic Websites
  4. Platform Specific
    1. Joomla
    2. Wordpress
    3. Drupal
    4. Magento
    5. Others
Not a lot of content however the actual information on tags, anchors and dealing with CMS systems was very useful.
20. listopadu 2013 14:31
An excellent read, humorous, simple to understand and enlightening. Very informative and I feel I can create with ease, thank you.
5. září 2013 0:01
Lesenswert! Take the time to read it slowly!
29. srpna 2013 22:34
All the info that a person who does SEO (like me as an independent contractor) must take note of. Complete and concise in content. Great help.
19. srpna 2013 16:26
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