Employee engagement: 5 ways to engage employees with your learning content
One of the most important and most difficult aspects of being in charge of learning and development is creating employee engagement within an organisation. This means providing learning content that inspires employees to proactively engage in their own personal development. Engaged employees are a benefit to themselves, their company and those in charge of learning within an organisation. However, engaging employees in training is far easier said than done. Here are 5 ways to get employees engaged in your learning content.
Provide high-quality learning content
- Provide learning content from reliable sources such as industry experts in the subject field
- Use a learning solution that consistently adds new content
- Ensure the content you are providing has been reviewed by more than one expert
- Track usage to gain feedback on what content learners are engaged in and what they are looking for access to
Keep content short
Researchers surveyed 2,000 participants in Canada and studied the brain activity of 112 others using electroencephalograms. The results showed the average human attention span has fallen from 12 seconds to just eight seconds. When it comes to eLearning content, shorter doesn’t mean worse and longer doesn’t mean better. Bite-sized learning content provides learners with comprehensive training material without the time commitment required by a long-form course.
Use a digital platform
Digital training content has been shown to be advantageous for learners when it comes to learning, retaining and engaging in information. Studies undertaken by We Forum found that learners overwhelmingly preferred to train through reading digitally. Bite-sized digital training material allows learners to consume training materials efficiently and in a way they are used to and prefer taking in information. User preference and the improved efficiency of learning online are combined, digital solutions are a fantastic way to provide training.
Provide a variety of relevant learning content
Give employees access to a variety of relevant learning content. Modern learners need fit-for-purpose, personalised learning solutions. This means they can engage when, where and in what they would like to. This personalised approach keeps employees motivated as they work towards their personal goals within the wider context of the company’s needs. Relevant learning content inspires employees to take charge of their own learning and allows them to invest in upskilling both within and outside of their roles, ensuring a ROI for the organisation’s L&D budget.
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