How to Create Your Personal or Brand Identity Online
Creating profiles on social channels and posting quality content regularly is a key to make your personal or brand identity online. Follow these tips to create your personal or brand identity online.
1. Create Regular Content
Be persistent in sharing content with your followers. For instance, if you have a company page on Facebook then create some excellent content regularly and share with your followers. Users tend to follow those who are persistent in sharing their content. It also enhances the chances of users sharing your content giving you or your brand more exposure online.
Regardless of how many social media sites you are on, you will never receive much attention if you seldom post. Having a steady stream of content is important whether you are a professional businessman learning the ropes or a university graduate polishing up your online portfolio, as a steady stream of content shows that you and your company is active and has valuable information to share. While saying this, it is also important to remain consistent among all the sites you are on with how often you post content.
2. Make a Successful business blog.
Create a blog that your target audience would like to read. Having a company blog keeps your audience and peers informed on what your company is doing and what it has achieved. Make sure to link your other sites whenever possible and create a large web of social media sites for your clients to refer to. You can also perform SEO (search engine optimization) on your blog for it to rank in Google.
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3. Stand out of the crowd
Finding your own voice and throwing something new into the mix is a great way to separate yourself from the sea of other businesses. No one gets noticed by following the pack, so make sure you remain as original as possible while still retaining a professional vibe. Not everything needs to be 100 per cent of your own design, but as long as your site is distinguishable from other sites, you’re sure to at least be noticed.
There are different social networking sites out there such as LinkedIn, Facebook, Twitter, Pinterest, Instagram and more. Not all social channels are good for everyone. Recognize your target audience and find out where they are. If you are a wedding planner, your target audience may be on Pinterest while if your target audience is young students then Facebook or Instagram may the right platform for you to reach out the right audience.
Promoting yourself or your brand without a plan will only consume a lot of your time reducing the productivity. So follow above tips and always go online with a plan.
About the author:
Vikas Rena is a digital marketer with over 5 years of experience. Vikas helps small businesses grow in the ever growing and competitive digital space.
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