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Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses.
Introduction to E-Commerce
From technologies to processes, from B2C to B2B, from payment to security, the book investigates E-Commerce integratedly – for readers with an economic as well as with a computer science background.
Fundamentals of communication, P.R. and leadership
This book provides a refreshing introduction to the three fascinating and fundamental subjects of communication, public relations and leadership.
Customer Relationship Management (CRM)
This is a review of the theoretical conditions for Customer Relationship Management.
Consumer Behaviour and PR
This book provides an overview of consumer behaviour and public relations. Consumer behaviour is the study of the processes involved in the purchase, use and disposal of products and services.
Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing.
The Four Faces of Marketing
In this book readers will learn how the Four Hierarchies of Marketing can be used to allocate the right responsibilities to the appropriately qualified decision makers.
Strategic Analysis of Supply Chain Design
This book analyses design choices to satisfy customer demands. It starts at strategic intent, recognizes market imperatives then examines the supply chain infrastructure and systems choices.
An introduction to Business Research Methods
This edition of the textbook not only provides an in-depth introduction to the field of business research for students, it also aims to prepare readers for practical careers as research consultants.
Essentials of Marketing Research
Marketing research yields relevant, accurate, and timely information about consumers, and plays a critical role in managerial decision making.
Essentials of Marketing Research: Exercises
The Essentials of Marketing Research introduces the principals and tools of marketing research, discussing topics such as exploratory research design and conclusive research design.
Media and Cultural Theory
Media and Cultural Theory is an ideal guidebook for undergraduates studying a range of Media and Cultural Studies courses.
Strategy, Marketing Plans and Small Organisations
This book provides an overview of strategic planning. It explores the importance of planning to small organisations along with major influences on strategy (competitors and the industry environment).
Web 2.0 and Social Media
Web 2.0 applications and social media have provided new venues for businesses to inform, understand and connect with their customers.
Working Capital and Debtor Management: Exercises
This free book provides a series of Exercises that support the author’s critique of working capital management and the pivotal role of debtor policy presented in his previous bookboon texts.
Buzz or Zap?
If you are ready to start a new business or launch a new product, you need this book. Although most entrepreneurs work long hours, most fail. Although most new products look good on the drawing board,
Working Capital and Strategic Debtor Management
This free book critically evaluates working capital management and the strategic marketing function of credit terms within a theoretical context of wealth maximisation and empirical research.
Berliner Balanced Scorecard: Employee Perspective
This textbook is a summary of “Berliner Balanced Scorecard: The Employee Perspective”.
Berliner Balanced Scorecard: Customer Perspective
This textbook is a summary of “Berliner Balanced Scorecard: The Customer Perspective”.