Customer Relationship Management
Förklaring
Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this textbook a review of the theoretical conditions for Customer Relationship Management is given.
Innehåll
1. History and theory
2. Field concerns and data collection
3. Issues regarding communication and CRM
4. Future of CRM
- Roger Baran; Christopher; Michael Zerres
- ISBN: 87-7681-165-4
- 1. Utgåva
- 15 sidor
- Utgiven: den 1 januari 2009
- Price: Gratis