Internal Communication Management - Individual and Organizational Outcomes

Why is internal communication important and what are the advantages that it can determine for an organization? These questions are addressed in a new e-book entitled "Internal Communication Management - Individual and Organizational Outcomes", written by Antonio Ragusa.

The study shows that a quality internal communication can yield many positive outcomes, like employee’s commitment, engagement, motivation, sense of belonging, organizational success and business results.

Introduction

1. Individual outcomes
1.1 Commitment
1.2 Trust
1.3 Employee and job satisfaction
1.4 Improved performance
1.5 Development
1.6 Organizational supportive attitude (OSA)
1.7 Motivation
1.8 Sense of belonging
1.9 Buying in
1.10 Engagement
1.11 Loyalty
1.12 Empowerment

2. Organizational outcomes
2.1 Corporate reputation
2.2 Innovation
2.3 Organisational success and improved business results
2.4 Support to change
2.5 Knowledge sharing
2.6 Social capital enhancement
2.7 Ethical relationships
2.8 Unified corporate identity
2.9 Reduction of the potential for misunderstandings, discrepancies and conflict
2.10 Service quality enhancement
2.11 Shared vision and interpretation
2.12 Organisational learning
2.13 Competitive advantage

Conclusions
Author

References

Antonio Ragusa is a Lecturer in Communication and Human Resources Management at LUISS University, and in Marketing and Cross-Cultural Communication and Management at the European School of Economics, Rome, Italy.

Website: www.antonioragusa.com