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How to Write Articles for Self-Promotion

How to Write Articles for Self-Promotion
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ISBN: 978-87-403-1745-9
1. Editie
Pagina's : 43
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Over het boek

  1. Beschrijving
  2. Inhoud

Beschrijving

One of the keys to a successful business is self-promotion, and an effective and inexpensive way of promoting your business is through the publication of non-fiction articles. Whether you want to promote a business, a product or service or launch a new career, this book will show how to write and publish articles in trade journals, newsletters, blogs or other media – quickly and easily.

You don’t have to be a great writer or have unlimited time to become a prolific writer of material in your particular area of expertise, and to obtain exposure that establishes credibility for you and your products and services.

Aimed primarily at public speakers, trainers, consultants, and other professionals and entrepreneurs, this book will help those who would like to earn an income writing professionally as well.

About the author

Harold Taylor, CSP, president of Harold Taylor Time Consultants Ltd., and now operating as Taylor In Time, was a teaching master at Humber College of Applied Arts & Technology in Toronto, Canada for eight years before launching into the consulting business. He has now been speaking, writing and conducting training programs on the topic of effective time management for over 35 years. He has written over 20 books, including a Canadian bestseller, Making Time Work for You. He has developed over 50 time management products, including the popular Taylor Planner, which has sold in 38 countries around the world. He has had over 300 articles accepted for publication.

A past director of the National Association of Professional Organizers, Harold Taylor received their Founder’s Award in 1999 for outstanding contributions to the organizing profession. He received the CSP (Certified Speaking Professional) designation in 1987 from the National Speakers Association. In 1998 the Canadian Association of Professional Speakers inducted him into the Canadian Speaking Hall of Fame. And in 2001, he received the first Founder’s Award from the Professional Organizers in Canada. The award has been named in his honor.

Since 1981, when he incorporated the original time management company, he has personally presented over 2000 workshops, speeches and keynotes on the topic of time and life management.

Inhoud

  1. How articles can accelerate career and business growth 
    1. Advantages of publishing articles 
    2. Articles are easier to write 
    3. Articles can launch a public speaking career 
    4. Organizing to write 
  2. How to write your article 
    1. The mechanics of writing 
  3. The writing process 
    1. Where do the ideas come from? 
    2. How to get started 
    3. Finding the time to write 
    4. Overcoming writer’s block 
    5. Write for your reader, not for yourself 
  4. Items to be aware of when writing 
    1. Avoiding plagiarism 
    2. Copywriting 
    3. Research 
    4. Always check your sources 
    5. Editing 
  5. Getting your articles published 
    1. Marketing your articles 
    2. An easier market to reach 
    3. Additional markets 
    4. Selling the rights 
  6. How to make your writing stand out 
    1. What makes effective writing? 
    2. Use the active voice 
    3. Don’t convert verbs to nouns 
    4. Watch for redundancy 
    5. get rid of wordy expressions 
    6. Substitute shorter words and phrases 
    7. Keep it simple 
    8. Punctuation 
    9. Fog index: a measure of readability 
  7. Resources 
    1. Sources for trade publication information 
    2. Books for article writers 
    3. Copyrighting 
    4. Websites of interest to writers 

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