Commercial Awareness for Managers

The term “Commercial Awareness” can sometimes be used as a substitute for business knowledge. In today’s economic climate you need to be more aware of the key business drivers at play, budgets, how companies make money and decisions and the like.

In this textbook you’ll receive a thorough grounding and understanding on how your actions impact your organization’s financial standing, ability to compete and ability to perform in the marketplace.

Website:
www.m-t-d.co.uk

Preface

1. Introduction to Commercial Awareness
1.1 What is Commercial Awareness?
1.2 The People That You Serve
1.3 The competition
1.4 The Bottom Line
1.5 How This Ebook Will Help

2. Understanding Your Customers
2.1 Introduction
2.2 Determining Your Target Market
2.3 Researching Your Market

3. Understanding Your Competition
3.1 Introduction
3.2 Who Are Your Competitors?
3.3 What to Learn about Your Competition
3.4 Rating Your Company against the Competition

4. Commercially Aware Operations
4.1 Introduction
4.2 Defining Your Reasons
4.3 Background
4.4 Objectives
4.5 Scope of Operations
4.6 Operational Constraints
4.7 Understanding Risk

5. Basic Finance Principles in Business
5.1 Introduction
5.2 Basic Finance Definitions and the Balance Sheet
5.3 The Investment Principle
5.4 The Financing Principle
5.5 The Dividend Principle

6. Basics on Budgeting
6.1 Introduction
6.2 Approaches to Budgeting

7. Pricing and Commercial Awareness
7.1 Introduction
7.2 How Important is Price?
7.3 Demand for the Product or Service
7.4 Your Environment
7.5 Pricing Strategies

8. References