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Customer Relationship Management
- Author Roger Baran, Christopher & Michael Zerres
- ISBN 87-7681-165-4
- 1 edition
- 15 pages
Description
Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this free textbook a review of the theoretical conditions for Customer Relationship Management is given.
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Contents
1. History and theory
2. Field concerns and data collection
3. Issues regarding communication and CRM
4. Future of CRM
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