Networking

Sound networking abilities are essential in a knowledge-based society. In consequence, people with broad and effective networks are usually both successful and in demand.

Futurologists tell us that in time to come, the route to success will be ever more dependent on wide and relevant networks – you will have problems if you just sit back and hope that everything will work out.

Read this book, which is filled with good advice and tools that will rapidly give you a professional-networking mind.

Simone L. Andersen

Introduction
The future belongs to those who can create networks

1. It ought to be so easy

2. Does anyone know about you and your services?

3. Links to influence

4. Look for what you want

5. Netweaving

6. “Luck” links to networks

7. What do we work with?
7.1 Check the four parameters

8. Create a good atmosphere
8.1 How do you create a good atmosphere?
8.2 Create good atmosphere – but how?
8.3 Thyra Frank, lecturer and head of the Lotte care home in Copenhagen
8.4 Jason Watt, lecturer and racing driver
8.5 Oprah Winfrey, talk show host
8.6 Ole Henriksen, wellness guru
8.7 Southwest Airlines – also known as “The Love Airline”
8.8 The role models

9. Body language and status
9.1 Open and closed body language

10. Status
10.1 It’s all about adaptability
10.2 Eye contact, smiles, and praise confer status
10.3 We empower those who can handle power
10.4 Clothes
10.5 Being well-dressed confers status
10.6 Business cards also confer status

11. Small talk
11.1 The anatomy of small talk
11.2 Small talk – the beginning of a good relationship
11.3 Classic topics
11.4 Use open questions
11.5 Be in the know
11.6 Beware of parallel talk
11.7 People good at small talk are good listeners too
11.8 The worst mistakes a “small-talker” can make
11.9 The difficulty of making contact
11.10 How to deal with the problem

12. Culture
12.1. What is practice and what can we learn?
12.2 Group formation
12.3 From minus to plus
12.4 Set goals for your staff
12.5 Make introductions
12.6 Remember to circulate
12.7 Someone who knows the art
12.8 Create a good atmosphere!
12. 9 Where is the curiosity?
12.10 Find role models

13. Ten good pieces of advice

14. The road to success

15. Exercises

16. Epilogue

Endnotes

Simone L. Andersen is a journalist, M. Phil., lecturer, and author. She is proprietor of the communication company Strategisk Kommunikation ApS and of the network BusinessGuiden ApS.

Simone Lemming Andersen specializes in communication and networking; she gives many talks and runs courses on these subjects.

For many years Simone worked for Danmarks Radio, where among other things she had her own TV talk show.

In 2001 she founded Strategisk Kommunikation ApS, a company working in PR, marketing, and training for presentations and the media.

In 2010 she co-founded the business network BusinessGuiden, a physical network which aims to inspire, challenge, and foster relationships for both business owners and employees.

Its customer portfolio includes companies such as Novo Nordisk, Microsoft, the insurance company Codan, Ernst & Young, and Ingeniørforeningen, an interest group for all Danish engineers.

In 2008 Simone published Be a Successful Networker – Via Body Language, Small Talk, and Culture (in Danish), a bestseller about successful networking.

For more information visit www.strategisk.dk and www.businessguiden.dk, or telephone +45 2616 1818.